On the 20 September, A+E Networks® UK will launch BLAZE™ on Freeview in the UK and Ireland. BLAZE is a new entertainment brand from global media company A+E Networks and the first global free-to-air brand, slated initially for the UK. BLAZE will be carried on the Freeview platform (Channel 83) and on Sky. BLAZE will simultaneously launch as a TV Everywhere (TVE) service, offering live streaming and catch up viewing on mobile and tablet for both iOS and Android.
For the first time, BLAZE will bring together a host of A+E’s well-known and successful franchises under a new brand that celebrates extraordinary, determined and courageous characters. At launch, BLAZE will offer Freeview viewers episodes of popular series such as Pawn Stars, Mountain Men and American Restoration, as well as fascinating crime series The First 48 and Unusual Suspects.
Dean Possenniskie, Managing Director, EMEA, A+E Networks, said: “Our new entertainment brand is a great addition to A+E Networks’ portfolio and reflects our strength as a global media company. We are proud to launch BLAZE as our first free-to-air channel in the UK.”
BLAZE launches at 15:00hrs on 20 September, and will broadcast 24 hours a day.
BLAZE is A+E Networks International’s second free-to-air (FTA) channel launch in 2016, further demonstrating the company’s ability to operate hybrid pay-tv and FTA channels in select markets. The global media company rolled out Lifetime® as a FTA channel in Turkey to 20 million homes in April.
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