NABS (National Advertising Benevolent Society) is a support organisation for the advertising and media industry. A+E Networks UK sponsored the most awaited part of a meal – the dessert! Working with Blimey Creative and Strawberry Cupcakes, A+E Networks UK created a show-stopping bespoke cake.
The cake represented each of the network’s channels. A Knight’s Sword for HISTORY, crime scene tape for Crime + Investigation, a swamp theme with alligator in tow, for BLAZE, Lifetime had glamorous accessories and H2 was a pyramid with alien accents. Over-powering size, props in Perspex boxes and bright lighting drew the crowds to the cake and the A+E Networks Ad Sales team.
There wasn’t a crumb left at the end of the day and NABS raised a fantastic sum which will help towards supporting media professionals.
Kate Harris, NABS Regional Director: “The NABS Fashion Show is our flagship event in Manchester and this year raised a fantastic £12.5k. Huge thanks to our sponsors for helping us achieve this.It will make a massive contribution to the vital work NABS does to support and champion the wellbeing of everyone working in advertising and media nationwide.”
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