To kick off Visa’s launch of their new 40 second commercial featuring global footballing legend Zlatan Ibrahimovic, Sky Sport News will be Breaking the story across the ad-break with a specially produced, bespoke 10 second opening introduction. Sky Sports News presenter Jo Wilson will spoof a breaking news segment introducing Zlatan’s press conference building anticipation for its full-length ad. The first scheduled TV spots went out on Sky Sports News last week and will continue to appear across the full Sky Media portfolio in the coming weeks.
The deal was brokered between Sky Media and Starcom with creative collaboration from Visa’s Creative Agency Saatchi’s – you can watch the clip above.
In April, Visa announced Zlatan Ibrahimovic as the new face of its global marketing campaign in anticipation of the 2018 FIFA World Cup Russia.
To read about Sky Media’s recent Success Stories click here
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