Sky joined forces with ITV, C4 and Thinkbox again following February’s The Big TV Festival… this time to showcase the power of Broadcaster VOD (BVOD).
Utilising the very latest broadcaster research with a combination of academic rigor, neuroscience and first party data, the quartet demonstrated just why BVOD deserves its premium status.
TV, THE PRIME AND TRUSTED ADVERTISING REAL ESTATE
•TV, in all its forms, is the most popular form of video, accounting for
71% of all time spent watching video.
•The average view-through rate for Broadcaster VOD is 93%.
•Advertising playing full screen will have a greater sales impact
than ads playing on a smaller proportion of the screen.
•VOD ROI increases as the proportion of Broadcaster VOD increases
Please contact your Sky Rep for a link to the complete presentation that took place on 18th of April
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