CBS Channels Deliver Record UK Audiences

CBS channels continue to grow and deliver record audiences to UK advertisers

Monday 23rd of January 2017

Sky Media

UK Channels CBS Reality, CBS Action, CBS Drama and Horror Channel, which are owned by CBS Studios International and AMC Networks International – UK have reported another record breaking year.

The CBS UK Channels garnered an overall UK audience share of 1.45% in 2016, up 12% on 2015 according to official BARB data. The channels’ record-breaking month was March with 1.55% share of UK viewers, and the strongest ever share of UK viewers was reached on 4th June 2016 with 2%.

CBS Reality has been consistently the biggest factual entertainment channel in the UK amongst adult women and the tenth most watched non-PSB channel amongst all adults in 2016. The channel invested heavily in original programming consisting of in-depth and relevant real life crime stories that resonate well with CBS Reality’s loyal audience. “Murderers and Their Mothers” debuted to 244K viewers, and “Killer Clergy” delivered 163K adults across its premiere run.

Horror Channel has reinforced itself as the TV destination for the lovers of expertly curated horror and science-fiction, and consistently rates as the second most popular movie channel amongst their key 25-54 audience demographic in the UK.

Horror Channel recently announced that it will become the new exclusive UK television broadcaster of “Star Trek: The Original Series” as of January 2017. Upcoming premieres also include The Signal with Lawrence Fishbourne, Into the Grizzly Maze with Billy Bob Thornton and And Soon the Darkness starring Amber Heard and Karl Urban.

Over 4.4 million adults tuned in to CBS Action every month during 2016 for their daily dose of such channel favourites as “NCIS” and “Walker, Texas Ranger.” In 2017, CBS Action will feature even more top quality crime shows including “NCIS Los Angeles”, “Scorpion,” “CSI Miami,” and “Diagnosis Murder.”

CBS Drama enjoyed its first full year on the Freeview platform, driving adult audience growth of 44% year on year. The channel continues to air classic CBS programming including “Matlock”, “Streets of San Francisco,” “Dr. Quinn, Medicine Woman” and “The High Chaparral.”
Mike Moriarty, President, AMC Networks International UK said, “We have wrapped up yet another momentous year for the CBS UK channels. 2016 is the second year in a row for us to have achieved a record audience share, which amounts to an over 100% increase over the two-year period. To maintain this growth in 2017, we will continue to bring our audiences the best in original real-life crime content on CBS Reality with 51 hours produced in 2016; a carefully selected mix of horror and sci-fi on Horror Channel; some of the world’s best crime dramas on CBS Action; and well-loved CBS classics on CBS Drama.”

See available opportunities on CBS & Horror channels here –https://www.skymedia.co.uk/opportunities/

Click here to find more information on the channels https://www.skymedia.co.uk/channels/

Source
based on 0900-2959 daypart, All adults 2016
Source: BARB/Techedge, audience shares based on whole day viewing, adults