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Center Parcs sponsors Nick Jr in its first ever 12-month deal

The year-long sponsorship deal of Nick Jr afternoon begins on 1st December

1st December 2017 – London – Sky Media today announces that Center Parcs will begin a 12-month sponsorship of Nick Jr afternoon TV programming. The sponsorship begins today (1st December) and is the first time Center Parcs has ever committed to a sponsorship deal of this length.

The sponsorship, which was brokered by Sky Media with SPP and Blue 449, will run across all of Nick Jr’s ad breaks from noon till 3pm.

The creative, which was developed by Fat Free Media, includes scenes from Center Parcs sites which are animated to fit with the tone of the channel.

Nick Jr is the top performing channel in the Nickelodeon network, which is itself the number one kids network in cable and satellite homes. Nick Jr reaches 20% of kids a month on average and the Center Parcs sponsorship will appear across top shows such as Paw Patrol, Shimer & Shine and Blaze.

Rachel Bristow, director of partnerships at Sky Media said: “Often brands sponsor children’s TV for short bursts to push specific objectives. It’s fantastic that Center Parcs has seen the long-term value in advertising with Nick Jr, building their brand to a loyal audience in a trusted environment.”

Colin Whaley, Sales & Marketing Director at Center Parcs said: “Sponsoring Nick Jr in the afternoons was a natural choice for us. Young families are important for us and we have an opportunity to showcase examples of the great fun young families can have together at Center Parcs. As the demographic is typically dual audience, both parents and young children, we are able to reach key groups. We’re confident that the year-long partnership will help increase our brand recall and impression as a great place for young families, where their imaginations can run wild together”

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