News – Sky Media https://www.skymedia.co.uk Believe in Better Wed, 12 Dec 2018 12:17:22 +0000 en-GB hourly 1 https://www.skymedia.co.uk/wp-content/uploads/2015/11/logo_skymedia-gradient.png News – Sky Media https://www.skymedia.co.uk 144 72 Believe in Better Sky to bring involvement in cycling to a close after 2019 season https://www.skymedia.co.uk/news/sky-to-bring-involvement-in-cycling-to-a-close-after-2019-season/ Wed, 12 Dec 2018 10:19:04 +0000 https://www.skymedia.co.uk/?post_type=news&p=18744

Sky to bring involvement in cycling to a close after 2019 season

The decision will bring to a conclusion Sky’s ownership and sponsorship of Team Sky from the beginning of 2020

Sky has announced that 2019 will be the final year of its involvement in cycling, drawing to a close an association spanning more than a decade of unprecedented success. The decision will bring to a conclusion Sky’s ownership and sponsorship of Team Sky, which will continue to race under a different name if a new backer is secured to provide funding from the beginning of 2020. The team will compete as Team Sky for the last time throughout the 2019 road racing season, aiming to add to its total of 322 all-time wins including eight Grand Tours, 52 other stage races and 25 one-day races.

Sky kicked off its involvement in cycling in 2008 when it joined forces with British Cycling in a mission to increase participation at all levels and support elite success on the track and road. By the end of that partnership in 2016, nearly two million people had been inspired to cycle regularly and the Great Britain Cycling Team had achieved unprecedented medal success at three Olympic Games.

As part of Sky’s broader support for cycling, Team Sky took to the road in 2010 with the ambitious goal of winning the Tour de France with a British cyclist for the first time. This goal was achieved in 2012 with Sir Bradley Wiggins’ historic victory and Team Sky riders, backed by an outstanding support staff, have gone on to realise sustained success in the Tour de France and other major races. Chris Froome won the first of his four Tour titles in 2013 and was the first rider in more than 30 years to hold all three Grand Tour winners’ jerseys at the same time. Earlier this year, Geraint Thomas became the third Team Sky rider – as well as the third Briton – to win the Tour de France, representing the team’s sixth success at the race in seven years.

Sky’s commitment to cycling has been a core part of its Bigger Picture work, which focuses on the positive impact Sky can have in local communities and the wider world. The company’s most recent flagship campaign, Sky Ocean Rescue, is raising awareness about ocean health and encouraging businesses and the public to eliminate single-use plastic. Previously, Sky has worked with a range of partners in long-term initiatives including Sky Sports Living for Sport, which promoted sports participation in schools over a period of 10 years, and Sky Rainforest Rescue, an environmental campaign with WWF that ran for six years. Last year, Sky announced a new long-term partnership with the England & Wales Cricket Board. The partnership, which includes a commitment to grow participation among children and at the grass roots, will form a central part of Sky’s Bigger Picture activity in the coming years.

Sky’s decision to step back from cycling at the end of 2019 comes as the company begins a new phase in its development. 21st Century Fox, which owns a minority stake in Team Sky, has also confirmed that 2019 will be the last year of its involvement in cycling. While Sky and Fox will no longer be involved in cycling after next year, they and Team Sky’s management will give careful consideration to approaches from third parties with an interest in working with one of the world’s most successful sports teams.

Jeremy Darroch, Sky’s Group Chief Executive, said: “We came into cycling with the aim of using elite success to inspire greater participation at all levels. After more than a decade of involvement, I couldn’t be prouder of what we’ve achieved with Team Sky and our long-standing partners at British Cycling. But the end of 2019 is the right time for us to move on as we open a new chapter in Sky’s story and turn our focus to different initiatives including our Sky Ocean Rescue campaign.

“I’d like to pay a special tribute to Dave Brailsford and the immensely talented team of riders and staff he has assembled at Team Sky. What they have achieved together would have been beyond the dreams of many just a few years ago. We thank you for joining with us on this journey and look forward to enjoying our last season of racing together.”

Sir Dave Brailsford, Team Sky Principal, added: “The vision for Team Sky began with the ambition to build a clean, winning team around a core of British riders and staff. The team’s success has been the result of the talent, dedication and hard work of a remarkable group of people who have constantly challenged themselves to scale new heights of performance. None of this would have been possible without Sky. We are proud of the part we have played in Britain’s transformation into a cycling nation over the last decade.

“While Sky will be moving on at the end of next year, the Team is open minded about the future and the potential of working with a new partner, should the right opportunity present itself. For now, I would like to thank all Team Sky riders and staff, past and present – and above all the fans who have supported us on this adventure.

“We aren’t finished yet by any means. There is another exciting year of racing ahead of us and we will be doing everything we can to deliver more Team Sky success in 2019.”

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The inconvenient truth about gambling adverts https://www.skymedia.co.uk/news/stephen-van-rooyen-the-inconvenient-truth-about-gambling-adverts/ Tue, 11 Dec 2018 12:16:26 +0000 https://www.skymedia.co.uk/?post_type=news&p=18723

Stephen van Rooyen: The inconvenient truth about gambling adverts

The Remote Gambling Association (RGA) floated plans for a “whistle to whistle” ban on advertising during all sports games.

Last week the Remote Gambling Association (RGA) floated plans for a “whistle to whistle” ban on advertising during all sports games. The move comes after increasing concern from some, including Sky, that gambling ads are becoming too widespread and have the potential to cause harm.

You could be forgiven for thinking that this sounds a reasonable plan. The truth is, the facts paint a very different picture. What the RGA has failed to address is the inconvenient truth that over 80 per cent of the gambling industry’s advertising is in the largely unregulated online world.

Independent research from Gamble Aware shows money spent on gambling marketing online is five times that of TV, and the amount of cash spent promoting gambling on social media has more than tripled over the past three years. If the RGA and gambling companies are serious about protecting vulnerable gamblers, then they should start by looking at where they spend the most money, what has the least level of regulation and where there is most evidence of harm: the online world.

These aren’t the views of a broadcaster scared of losing TV ad revenue; quite the opposite. Last month we voluntarily agreed to limit the number of gambling ads to one per commercial break. And we’re using our AdSmart technology to enable people to block gambling advertising if they wish. As a result, there will of course be some financial impact to Sky, but a proportionate and responsible limit to gambling advertising is the right thing to do.

The irony is that TV advertising is already highly regulated, with rules around exposing inappropriate advertising to minors and limiting when and how often gambling ads can be seen. This is not the case online. If the RGA plan is implemented, then spend would simply shift even further online, with smartphones, tablets and computers targeted with even greater precision. This doesn’t feel like a good outcome for anyone except gambling firms and online tech platforms; the same platforms who by avoiding their tax commitments deny government the funds that society needs.

Equally, this deprives British TV broadcasters of revenue that helps make high-quality programming that people love to watch. Instead, this money is funnelled offshore and the UK loses out. What this has shown is that yet again there is a disparity of regulation between TV and online platforms and that there are bigger issues at stake that affect us all. It is why politicians need to look at this in a more meaningful way and ensure that the same rules for advertising in the offline world apply online.

Stephen van Rooyen, CEO UK & Ireland, Sky

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Sky Media partners with Havas Group Media and The Glenlivet https://www.skymedia.co.uk/news/sky-media-partners-with-havas-group-media-and-the-glenlivet-to-boost-pre-christmas-consideration/ Mon, 26 Nov 2018 15:02:48 +0000 https://www.skymedia.co.uk/?post_type=news&p=18578

Sky Media partners with Havas Group Media and The Glenlivet to boost pre-Christmas consideration

The multi-platform campaign will also see the Whisky brand’s first use of addressable TV

The Glenlivet is boosting its brand awareness in the busy pre-Christmas period with a momentous pre-Christmas multi-platform campaign running across TV, print, digital and in-store activation.

In a first for the brand, The Glenlivet’s entire TV spend will be used for Sky AdSmart targeting, Sky Media’s addressable TV technology, to promote ‘The Big Night In’ partnership with Sky Store. This also marks the first time it has partnered with Sky Store, the convenient destination for both non-Sky and Sky customers to rent or buy the latest films on their TV.

Those shopping in Tesco stores will see in-store banners promoting the partnership between The Glenlivet and Sky Store. Customers purchasing a bottle of Whisky will be eligible for one of 1,000 movie rentals on the Sky Store.

The ads, which show groups of friends enjoying The Glenlivet in different settings, and position The Glenlivet as ‘The Whisky’, will be served to those who have already bought Whisky in the past and amongst ABC1 men aged 45-64 to drive engagement and brand purchase intent among an established Whisky audience ahead of Christmas.

The addressable TV campaign is complemented with in-store media in Tesco, a Print partnership with The Sunday Times and digital activation on Tesco.com.

The campaign creative was developed in-house by The Glenlivet. The ‘Big Night In’ promotional concept was developed and executed by Jump, part of Havas Group Media, in partnership with Sky Media. It runs from 2nd November to 20th December.

Rachel Bristow, Director of Client Partnerships and Collaboration at Sky Media, commented, “Sky AdSmart’s clever targeting allows The Glenlivet to ensure it reaches an audience that genuinely has an interest in the product. Targeting this group on TV boosts the effectiveness of the campaign, whilst delivering a brand safe environment to tell its story.”

Nick Wright, Managing Director at Jump, part of Havas Group Media, added, “The Glenlivet wanted to give whisky drinkers the perfect night in. We developed a partnership with Sky that combined purchase of The Glenlivet at Tesco with a £9.99 Sky Store voucher – a great demonstration of how to partner and drive a value exchange for consumers beyond just price discounting.”

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ITV, Sky and Channel come together at Future TV Advertising Forum 2018 https://www.skymedia.co.uk/news/itv-sky-and-channel-4-ceos-set-for-opening-panel-at-future-tv-advertising-forum-2018/ Wed, 21 Nov 2018 15:23:29 +0000 https://www.skymedia.co.uk/?post_type=news&p=18497

ITV, Sky and Channel 4 CEOs set for opening panel at Future TV Advertising Forum 2018

The UK’s three biggest commercial broadcasters, have come together to be the joint Host Partners for the largest TV conference in Europe

Mediatel Events’ Future TV Advertising Forum will take place at King’s Place in London on December 5th and 6th, 2018.

The CEOs of ITV, Sky and Channel 4 will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.

Alex Mahon, CEO of Channel 4, Carolyn McCall, CEO of ITV and Stephen van Rooyen, CEO of Sky UK & Ireland, will feature in a high-flying first morning of the conference that also includes fireside chats with Linda Yaccarino, Chairman Advertising & Client Partnerships at NBC Universal and Thomas Bremond, General Manager, International, Comcast Advanced Advertising.

Joe Marchese, President, Advertising Revenue, Fox Networks Group and the CEO of Advertising & Analytics at AT&T, Brian Lesser will be on stage later in the conference alongside several marketing and agency leaders including Pippa Glucklich, CEO, Amplifi UK; Dominic Grainger, CEO EMEA, Group M; Sam Taylor, Head of Commercial Marketing at Direct Line Group and the Director of Media EMEA at Expedia Group, James Seckel.

Future TV Advertising draws over 700 senior delegates from across the globe.

Justin Lebbon, Director of Mediatel Events said: “This is the strongest and most senior line up we have ever had at FTVA, and our speakers will be addressing and debating a series of key forward-looking themes for the whole industry. We are very excited to have the UK’s top broadcasters so fully involved in the conference.”

FTVA18 London covers a wide range of issues, from debates around global brand health, and the future of the agency business through to the structural developments that will impact the entire ad-funded TV and premium video industry.

FTVA18: London – Wednesday 5 to Thursday 6 December 2018 – click here for further details

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FOX Sets Premiere Date for the Second Season of The Orville https://www.skymedia.co.uk/news/fox-sets-premiere-date-for-the-second-season-of-the-hit-space-adventure-series-the-orville/ Wed, 21 Nov 2018 11:19:25 +0000 https://www.skymedia.co.uk/?post_type=news&p=18480

FOX Sets Premiere Date for the Second Season of the Hit Space Adventure Series The Orville

The Orville will premiere in the UK on Thursday 10th January at 9pm on FOX

FOX has announced that the hotly anticipated second series of Seth MacFarlane’s popular space-faring series The Orville will premiere in the UK on Thursday 10th January at 9pm.

Set 400 years in the future, the series follows The U.S.S. Orville, a mid-level exploratory spaceship, and its crew, both human and alien, who face the wonders and dangers of outer space, while also dealing with the problems of everyday life.

In the second season, the ship’s crew will meet never-before-seen aliens and face old adversaries, the Krill. The crew, led by their captain Ed (MacFarlane, Family Guy, Ted, Cosmos: A SpaceTime Odyssey) will make first contact with a new civilisation and revisit the planet Moclus. Ed and Kelly’s (Adrianne Palicki, Marvel’s Agents of S.H.I.E.L.D., Friday Night Lights) relationship also will take a new turn – all of which points to a season filled to the brim with adventure, mystery and romance.

The ensemble series stars MacFarlane as the ship’s Captain, Ed Mercer, and Adrianne Palicki as his ex-wife, who’s assigned as his First Officer. Additional cast members include Penny Johnson Jerald (24, The Larry Sanders Show), Scott Grimes (American Dad!, Justified), Peter Macon (Shameless, Bosch), Halston Sage (Neighbors, Goosebumps), J. Lee (American Dad!, The Cleveland Show), Mark Jackson (The Royal Today), Chad L. Coleman (The Walking Dead, The Wire) and newcomer to the cast Jessica Szohr (Gossip Girl, Twin Peaks).

The Orville is produced by 20th Century Fox Television. The series was created and written by Seth MacFarlane. MacFarlane, Brannon Braga (Terra Nova), David A. Goodman (Family Guy), Jason Clark (Cosmos: A Spacetime Odyssey, Ted) and Jon Cassar (24, The Kennedys) serve as executive producers on the series. Jon Favreau (The Jungle Book, Iron Man) directed the series premiere episode.

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Sky Sports becomes the home of the Ladbrokes Premiership https://www.skymedia.co.uk/news/sky-sports-becomes-the-home-of-the-ladbrokes-premiership/ Wed, 21 Nov 2018 10:20:06 +0000 https://www.skymedia.co.uk/?post_type=news&p=18440

Sky Sports becomes the home of the Ladbrokes Premiership

Sky Sports will be the only place to see live Ladbrokes Premiership action from 2020, after agreeing a new five year partnership with the Scottish Professional Football League (SPFL)

Sky Sports will show up to 48 live Ladbrokes Premiership matches every season, as well as the nail-biting Premiership/Championship Play-offs, on its dedicated channel, Sky Sports Football.

As well as being able to watch live Ladbrokes Premiership action every weekend of the season, Sky Sports customers will be able to follow every twist and turn with in game clips delivered straight to their device and highlights of every single Ladbrokes Premiership fixture.

With Celtic’s dominance being challenged by Steven Gerrard’s Rangers, a resurgent Hearts and Hibs, Steve Clarke’s Kilmarnock and last year’s runners up Aberdeen, the Ladbrokes Premiership has never been more competitive.

And that has been reflected in viewing, with audiences for Ladbrokes Premiership games on Sky Sports this year soaring 87%, year-on-year.

Barney Francis, Sky Sports’ Managing Director, said: “This is a hugely exciting time for Scottish football – something that has been reflected in the number of fans tuning in to watch on Sky Sports. With more games, in game clips and highlights of every single Ladbrokes Premiership clash, fans won’t miss a minute. Add in live coverage of Scotland’s Nations League campaign, and every European Championship and World Cup Qualifier and we’ve really got the Scottish game covered.”

Neil Doncaster, Chief Executive of the Scottish Professional Football League, commented: “I am delighted that we have been able to secure an exclusive partnership with the UK’s leading sports broadcaster. This deal demonstrates Sky Sports’ commitment to showcasing the pinnacle of Scottish football.”

Sky Sports coverage of the SPFL is hosted by Hayley McQueen, with expert analysis from Andy Walker, Kris Boyd, Kris Commons and more. Fans can keep up with the latest developments in the Scottish game via weekly debate show, SPFL Matters, via Sky Sports News, across SkySports.com and a range of social and platforms.

The SPFL is the latest example of Sky Sports securing rights for the long term, and offering customers even more value: 128 Premier League games a season from next season, with more of the biggest games; up to 182 games a season from the EFL, through to 2024; the exclusive home of Formula One from 2019; the only place to see England home cricket and the new domestic T20 competition live through to 2024; and many more.

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Sky Sports has got the Premier League covered https://www.skymedia.co.uk/news/sky-sports-has-got-the-premier-league-covered/ Tue, 20 Nov 2018 15:11:42 +0000 https://www.skymedia.co.uk/?post_type=news&p=18421

Sky Sports has got the Premier League covered

From next season you’ll be able to enjoy the very best heart-stopping, hair-raising moments from the top flight with a complete set of ways to watch

Love the Premier League? Well, Sky Sports has got you covered. From next season you’ll be able to enjoy the very best heart-stopping, hair-raising moments from the top flight with a complete set of ways to watch.

With viewing on the rise and more people enjoying the drama the Premier League provides, Sky Sports has added the near-live extended highlights and mobile clip rights to its package so you can follow every key moment in the way that suits you best.

So, whether you’re following live at home, catching up on the goals while out-and-about or watching On Demand with your feet up at home, Sky Sports has you covered.

From the 2019-20 season in the UK and Ireland, Sky Sports customers will be able to enjoy:

• 128 exclusively live Premier League matches each season, including every weekend top pick

• In-game goals and clips for mobile devices from Sky Sports live matches and all other games not televised live1

• Extended highlights and On Demand through Game of the Day and Match Choice

Sky Sports Managing Director Barney Francis said “The Premier League continues to be a captivating competition that we all love, so we’re delighted to add the final pieces of the puzzle from next season so that fans can continue to follow the whole story with Sky Sports.

“Mobile clips and On Demand highlights are a really important element of what we offer, when combined with the 128 live games, it means for a Sky Sports customer they’ve got the Premier League totally covered.”

Richard Scudamore, Premier League Executive Chairman said:“Sky Sports provides brilliant Premier League content for fans of our clubs and we are very pleased they have chosen to invest in these rights.

“Viewers increasingly want more choice over how and when they consume our competition and Sky’s ability to complement these digital clip and on-demand rights with their extensive live-match coverage is great news for fans.”

More and more people are enjoying the Premier League on Sky Sports, with a 12% increase in viewing year-on-year capturing the continued appeal of the top flight. Sky Sports has also had four separate matches with an average audience of more than 2 million people. It’s a story that people just can’t get enough of.

And as a multi-platform broadcaster, Sky Sports’ Premier League coverage extends beyond its dedicated channel to an array of ways to follow from TV to mobile to On Demand and more, so you can enjoy all the things you love wherever you are.

You can watch Sky Sports from just £18 per month via a Sky Sports subscription2 or from £7.99 a day via the NOW TV Sports passes, meaning there is a range of ways to follow the drama from the Premier League. Whether it’s in full Ultra High Definition on Sky Q or on your mobile device on the go, Sky Sports has you covered.

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A+E Networks UK puts the Icing on NABS Fashion Show cake https://www.skymedia.co.uk/news/ae-networks-uk-puts-the-icing-on-nabs-fashion-show-cake/ Fri, 09 Nov 2018 09:26:47 +0000 https://www.skymedia.co.uk/?post_type=news&p=18353

A+E Networks UK puts the icing on NABS Fashion Show cake

Last week  A+E Networks UK took part in the annual NABS fashion show in Manchester

NABS (National Advertising Benevolent Society) is a support organisation for the advertising and media industry. A+E Networks UK sponsored the most awaited part of a meal – the dessert! Working with Blimey Creative and Strawberry Cupcakes, A+E Networks UK created a show-stopping bespoke cake.

The cake represented each of the network’s channels. A Knight’s Sword for HISTORY, crime scene tape for Crime + Investigation, a swamp theme with alligator in tow, for BLAZE, Lifetime had glamorous accessories and H2 was a pyramid with alien accents. Over-powering size, props in Perspex boxes and bright lighting drew the crowds to the cake and the A+E Networks Ad Sales team.

There wasn’t a crumb left at the end of the day and NABS raised a fantastic sum which will help towards supporting media professionals.

Kate Harris, NABS Regional Director: “The NABS Fashion Show is our flagship event in Manchester and this year raised a fantastic £12.5k. Huge thanks to our sponsors for helping us achieve this.It will make a massive contribution to the vital work NABS does to support and champion the wellbeing of everyone working in advertising and media nationwide.”

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The Big TV Festival is getting bigger https://www.skymedia.co.uk/news/the-big-tv-festival-is-getting-bigger/ Fri, 09 Nov 2018 09:24:36 +0000 https://www.skymedia.co.uk/?post_type=news&p=18348

The Big TV Festival is getting bigger

Channel 4, ITV and Sky’s inspirational event returns in March 2019

After the success of the inaugural Big TV Festival earlier this year, Channel 4, ITV and Sky are joining forces again to bring to life the power of TV advertising for the brand builders of tomorrow.

Co-produced with Thinkbox, The Big TV Festival 2019 will take place from 7-8 March on a bespoke set created in Sherwood Forest, Nottingham – a new venue that enables the broadcasters to increase the number of attendees from 150 to over 200 to cater for the interest generated by the first Festival.

The return of The Big TV Festival follows a year of unprecedented collaboration between the UK’s commercial broadcasters, marked by the first Festival in February; the launch of ‘Broadcaster VOD: The Bigger Picture’ in April, joint research which demonstrated BVOD’s premium status in the video world; and a series of joint events with agencies and advertisers.

On stage at the 2019 Festival will be a host of advertising and media’s most entertaining and inspirational speakers drawn from all sides of commercial TV – producers, writers, media and creative agencies, and advertisers. The line-up will be revealed in the new year.

The Festival is a unique chance to explore, network and celebrate all that TV can do. It will examine trends in TV viewing and production; look at the latest insights into advertising effectiveness, trust and brand safety; show how TV advertising is a force for social and economic good; and showcase the rapidly evolving technological and data-driven advancements that are helping to make TV an even more valuable business partner for brands. There will also be live entertainment.

Media agencies and advertisers are being invited to nominate members of their teams to attend the exclusive two-day event and immerse themselves in the world of commercial TV. Over 200 planners and marketers from across the UK’s media agencies and major advertisers will see how TV is transforming itself for the future.

John Litster, Managing Director, Sky Media: “TV continues to unite for the benefit of the industry and is keen to build on the success of The Big TV Festival earlier this year. The gathering will help the younger generation of advertisers and media agencies better understand the position of trust, creativity and advertising effectiveness TV still holds for engaging UK households.”

Jonathan Allan, Chief Commercial Officer, Channel 4: “It is vital that the TV industry works together to show key decision makers in client and agency organisations how brilliant TV is. So we’re thrilled to be back to build on the success of this year’s Big TV Festival, working with Thinkbox and other UK broadcasters to demonstrate the creativity and innovation that’s going on in TV.”

Kelly Williams, Managing Director, Commercial, ITV: “The first Big TV Festival was a huge success and I’m excited that we’re growing and building on that success in 2019. We know that TV has the ability to grow brands and deliver real results for business partners, and working with Channel 4, Sky and Thinkbox we can share the power of TV with the next generation of commercial decision makers.”

Kerry Chilvers, Brands Director, Direct Line: “TV is a huge part of our successful marketing approach at Direct Line Group, so the Big TV Festival was fantastic opportunity for our team to immerse themselves in the channel, understand its potential and be inspired. The sessions – touching on everything from best in class creativity to media effectiveness – really made them think about how we can push TV to its limits as we transform our brands. A great event for learning and inspiration. Highly recommend!”

Helen McRae, UK CEO and Chair of Western Europe, Mindshare: “Like all amazing festivals, The Big TV Festival brought together all the best of what TV is and what it can do for brands. It was crazy, collaborative and considered. The whole agency is looking forward to the next iteration!”

Lindsey Clay, Chief Executive, Thinkbox: “The first Festival went even better than we had hoped. It was so well received that we had to do it again – but bigger. It is great to see the commercial TV industry working together so successfully.”

2018’s inaugural Big TV Festival was held in Blackwood Forest and co-hosted by TV stars Scarlett Moffatt and Jaime Laing. Speakers included OglivyOne’s Rory Sutherland, Now’s Kate Waters, Lloyd’s Ros King, GiffGaff’s Abi Pearl, Discovery’s Adam Zuckerman, Leo Burnett’s Chaka Sobhani, AMV BBDO’s Rosie Arnold – plus Channel 4’s Jonathan Allan, ITV’s Kelly Williams, and Sky’s John Litster shared the stage to discuss TV’s future.

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Seasons two and three of A Discovery of Witches are now confirmed https://www.skymedia.co.uk/news/seasons-two-and-three-of-a-discovery-of-witches-are-now-confirmed/ Tue, 06 Nov 2018 16:01:54 +0000 https://www.skymedia.co.uk/?post_type=news&p=18328

Seasons two and three of A Discovery of Witches are now confirmed

A second and third season of A Discovery of Witches are on the way after the first bewitched nearly two million fans

Adapted from Deborah Harkness’s bestselling All Souls trilogy, the Sky original production, which launched in September and was produced by Bad Wolf, was the biggest drama on Sky One this year. Seasons two and three will be returning to the channel and NOW TV, bringing to life the remaining stories from the trilogy.

Anne Mensah, Sky’s head of drama, said: “Season one was a brilliant introduction to the All Souls world and the love story between Diana and Matthew. We can’t wait for the show’s fans to continue the journey with seasons two and three, become more enchanted by the characters and watch the magic further unfold.”

A Discovery of Witches is a modern-day love story, set in a world where witches, vampires and daemons secretly live and work alongside humans, hidden in plain sight.

In the second season, Matthew (Matthew Goode, Downton Abbey) and Diana (Teresa Palmer, Hacksaw Ridge) are hiding in time in the fascinating and treacherous world of Elizabethan London – here they must find a powerful witch teacher to help Diana control her magic and search for the elusive Book of Life.

Back in the present day, Diana’s beloved aunts, Sarah and Em, must take shelter with notorious witchhunter Ysabeau de Clermont at her ancestral home, Sept-Tours. Meanwhile, in Oxford, Marcus and Miriam take on Matthew’s mantle to protect daemons Nathaniel and Sophie, whose pregnancy is advancing. And Gerbert, Knox, Satu and Domenico are determined to hunt down every clue they can to Diana’s and Matthew’s disappearance, and the secrets their allies are keeping from them.

Jane Tranter, Executive Producer, Bad Wolf, added: “We were absolutely thrilled that A Discovery of Witches was such a hit with viewers. There was a real sense of community throughout the run as fans old and new joined together to watch each week. We cannot wait to continue the journey with them and, as the show continues to sell around the world, expanding the global fanbase for these engaging and fascinating characters.”

Deborah Harkness, Author and Executive Producer, added: “Given how warmly the first season was received, I’m thrilled that we will continue with the story of the All Souls Trilogy for two more seasons. There is so much to look forward to as we travel into Matthew’s past and delve further into the mysteries surrounding Diana’s power and Ashmole 782.”

Season two will also see the return of Owen Teale (Game of Thrones), Alex Kingston (Doctor Who), Lindsay Duncan (The Honourable Woman), Valarie Pettiford (Half & Half), Edward Bluemel (The Commuter), Aiysha Hart (Line of Duty), Trevor Eve (Waking the Dead), Malin Buska (The Girl King) and Gregg Chillin (Being Human).

Made by Bad Wolf Limited, A Discovery of Witches season two will be written by Sarah Dollard (Doctor Who, Being Human) and Susie Conklin (The Musketeers, Cranford), who will also serve as an Executive Producer alongside co-founders of Bad Wolf, Jane Tranter and Julie Gardner, and Lachlan MacKinnon along with Deborah Harkness.

A Discovery of Witches was commissioned for Sky One by Sky’s head of drama Anne Mensah. The series is co-funded and distributed internationally by Sky Vision.

Only six weeks after its UK premiere, A Discovery of Witches has already sold in 84 territories. This includes AMC Networks SVOD services Shudder and Sundance Now, as well as SundanceTV.

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