First Open on Sky to target the ‘always on’ generation

Sky Sports will offer round the clock digital coverage of The Open

The Open SKYSPORTS Digital facts

Sky Sports will offer round the clock digital coverage of The Open for a new generation of golf fans, as research reveals over half (54%) of under-25 sports fans say that being able to access sports content on different devices is important to their lifestyles. 1

Sky Sports’ coverage from Troon will include:

• Up to 20 real time clips on Twitter per day

• Behind the scenes access with a social media reporter at Troon 

• A new enhanced live Open service for iPad

• Live streaming on skysports.com, Sky Sports for Smartphone, the red button and the enhanced live Open service for iPad

• A live online blog and comprehensive near-live clips on both skysports.com and Sky Sports for Smartphone

• Video on demand clips and multi-feeds via Sky Q

Sky’s digital offering follows research carried out by Ipsos MORI for Sky Sports, which also found that a quarter of under 25 sports fans are watching live sport online more often than a year ago.

David Gibbs, Digital Director at Sky Sports said: “There is a huge appetite from sports fans to access action wherever they are, particularly among the under 25s.  With 94% now owning a smartphone2 they are a generation who are always on and we want to meet their demand for sport.  Our first ever Open coverage across social media, online and TV, will give fans the opportunity to follow the tournament whenever and wherever they are.”

As well as watching more sport online, many under 25s are also looking to online for other sports content compared to a year ago.  18% said they use websites more, with 15% stating an increase in app usage to read about sport.  81% agreed that it is easier than ever to access the sports content they want. 

Sky’s new enhanced live Open service for iPad will include leaderboards,scores, social feeds, player updates as well as feature holes and live streaming. 

Two live streams will be available, following groups and certain key holes on various days across the weekend on skysports.com, Sky Sports for Smartphone, the red button and the enhanced live app.  As well as near live clips and a live online blog for those unable to watch the full coverage, or who want to re-watch key moments.

Fans will also be able to get exclusive behind the scenes access with pro-golfer and Sky commentator Henni Zuel, the tournament’s dedicated social media reporter, offering insight across Facebook, Twitter, and Instagram.  And building on a partnership between Sky Sports and Twitter, there will be up to 20 real-time clips per day.

There will also be extensive coverage on Sky Q via the red button, including multi-feeds, highlights, interviews and course information videos on demand.  While the Sky Sports News HQ app will feature a dedicated Open section with video on demand clips and a live top 10 leaderboard.

This is all in addition to the new dedicated Sky Sports Open channel, which will offer ten days of programming including live coverage of all four days’ play and practice rounds, evening highlights of each day’s play plus a host of documentaries and shows.

All four Majors and the Ryder Cup are available to those that subscribe to Sky Sports and to non-subscribers through NOW TV, the UK’s leading streaming service available on 60 devices, which offers access to all seven sport channels for £6.99 a day or through a week pass at £10.99. 

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