Monday, 13th March 2017 sees the advent of Holi (the Hindu festival of colours) celebrated predominantly in India where residents cover themselves and everyone around them in colourful powder to celebrate the arrival of spring.
This festival is also celebrated with equal fervour and passion amongst the significant Indian community who reside in the UK.
The occasion of Holi reminds us we should value and respect contributions made to the UK’s economy by multicultural groups who celebrate their culture’s festivities. In 2016, Coldplay celebrated Holi in Mumbai’s Worli Village, and brought it to life with the rendition of their song ‘Hymn for the Weekend’, achieving over 688 million views to date! Click here to view.
Sky Media Multicultural are uniquely poised to help advertisers capitalise and engage with the UK’s ethnic communities, made up of over 8 million individuals, through their dual media behaviour. (Source- Census 2011)
For more information on our ethnic channel portfolio, please click here
To discuss partnering with Sky Media Multicultural, please feel free to contact Debarshi Pandit – Debarshi.firstname.lastname@example.org
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