New research commissioned by Sky Box Sets, reveals nearly two thirds (64%) of Brits are choosing to settle down to a good box set over a book (rising to 82 per cent of under 24s). The nationwide study reflects the growing popularity of box sets in our everyday lives.
A quarter of respondents (27%) have three or more box sets on the go at any one time and, on average, they recommend their favourite shows to other people a whopping three times a week. More than half (52%) now also share their thoughts on what they’ve watched immediately on social media and 20% admit to feeling excluded if they hear others discussing a box set they haven’t yet seen.
To remedy a serious case of box set FOMO, 1 in 5 stay up all night to make sure they don’t miss out on the conversation. And nearly half admit Game of Thrones tops the ‘left out’ list.
While some forego sleep to catch up on conversational cliff-hangers, 10% say they will lie about watching a box set episode (rising to 1 in 5 (20%) of under 25s) by admitting to looking up episode synopses online in a bid to keep up with discussions. Again, Game of Thrones is the number one show people fib about seeing.
With the nation’s favourite shows such as Game of Thrones, The X-Files and The Walking Dead becoming such a social phenomenon, 73 per cent of under-24s and 57 per cent of 25 – 34 year olds say they would love join a club and chat about their favourite shows; which is why Sky Box Sets has teamed up with former Game of Thrones and Downton Abbey star Rose Leslie to launch Sky Box Sets Club – helping Brits share their passion for addictively good box sets.
Box sets are such an everyday part of life that for nearly a quarter of the population (22%) they are a regular topic of conversation at work, redefining the traditional ‘water cooler’ moment. A surprising further six per cent of 16 to 34 year olds confess to pulling a sickie from work to catch up on viewing. Even more surprisingly, the research shows that Brits find box sets so addictively good that many would rather watch their favourite show than have sex with a partner (12%).
The research also discovers eight per cent admitting they fell in love with their partner over a shared love of a particular box set. A quarter (24%) of box set lovers say TV is a hot topic on a first date, while over 1 in 5 (21%) 16-24 year olds say they’ve judged wanting to get to know someone better on the basis of their favourite box set. Conversely, nine per cent admit they’ve tuned out after discovering their date was a fan of a show they didn’t like.
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