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NESCAFÉ partners with Sky Living to rebrand key product range

Coffee brand will promote its Frothy Coffee range in multi-platform sponsorship

Global coffee brand NESCAFÉ is to promote the rebrand of its Frothy Coffee range by partnering with Sky Living – starting early April, the eight-month campaign will span TV, Sky Go and On Demand viewing of Sky Living’s much loved content.

Sky Living, the home of intriguing drama such as Good Doctor, Blindspot and Criminal Minds, was chosen due to its scale and complimentary target audience of upmarket women and couples.

Previously called Café Menu, the NESCAFÉ Gold Frothy Coffee range will be featured in the sponsorship which will run until November and highlight the various flavours within the range.

NESCAFÉ is adopting a new approach with this long-term partnership which will provide a refreshing new way to promote a product range across the year. The partnership will also see activation on Sky Go and on Sky Living’s online properties.

Rachel Bristow, Director of Partnerships at Sky Media, said: “NESCAFÉ is leveraging the scale and effectiveness of a TV partnership – joining millions of engaged viewers on their sofas every day.

“This latest channel-wide association shows how brands are looking for longer term, trusted ways to connect with their ideal audience.”

Olivia Lumley, Marketing Manager at NESCAFÉ, said: “We are really excited to be working with Sky Living to support our NESCAFÉ Gold Frothy coffee range for this year. It is a great opportunity for us to drive quality reach and awareness of our wide range of flavours.”

The campaign was brokered by Zenith Media.

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