Sky Media has agreed a new sponsorship deal with Investec for the hit rugby series, School of Hard Knocks on Sky Sports.
The partnership launches on Saturday 15th August when the eighth series of the popular Rugby show returns to Sky Sports 1, following live coverage of England v France. Hosted by Will Greenwood and Scott Quinnell, School of Hard Knocks follows the two former Internationals train and mentor a group of unemployed young men.
We believe rugby as a team sport can be a powerful and positive force for change. We have seen the life changing success Will and Scott have created through the values that School of Hard Knocks and Investec share of teamwork, integrity, diversity and getting people to think differently.
Chris Meyer, Investec’s head of Corporate & Institutional Banking
Will and Scott recruit the participants themselves, inviting them to build a Rugby team and take part in a course aimed at improving fitness, social development and life skills, with the end goal of getting a job. The programme helps participants powerfully address issues of physical health, emotional wellbeing, anti-social behaviour, crime and citizenship. Over the past six years they have recruited and worked with around 200 unemployed men.
As part of the deal Investec will create bespoke Rugby themed credits that will play out around the broadcast and digital assets within the Rugby Union section of skysports.com and the Sky Sports App.
Investec, already has a strong heritage with Rugby Union, sponsoring the Southern Hemisphere’s Super Rugby and Rugby Championship. Additionally they sponsor the Investec International Rugby Academy South Africa which provides an opportunity to capitalise on an untapped demand for high performance in playing and coaching rugby in South Africa.
David Shore, Sky Media’s Head of New Business, said of the deal: “We’re delighted to have Investec on board as a sponsor of Sky Sports’ School of Hard Knocks. Their long history of sponsoring Rugby means they understand the aims of show and the benefits the sport can bring to young people looking to improve their lives.”
Chris Meyer, Investec’s head of Corporate & Institutional Banking: “Investec is thrilled to be supporting the School of Hard Knocks on Sky Sports. We believe rugby as a team sport can be a powerful and positive force for change. We have seen the life changing success Will and Scott have created through the values that School of Hard Knocks and Investec share of teamwork, integrity, diversity and getting people to think differently”.
For further information, please contact:
Sky Sports PR, 0207 032 1445
Follow us on twitter @skysports @skysportsrugby
Sky is Europe’s leading entertainment company. The group serves 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.
Sky has annual revenues of over £11 billion and is Europe’s leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 30,000 people and is listed on the London Stock Exchange (SKY).
For more information visit www.sky.com/corporate
Investec is an international specialist bank and asset manager that provides a diverse range of financial products and services to a niche client base in two principal markets, the United Kingdom and South Africa as well as certain other countries.
The group was established in 1974 and currently has approximately 8 200 employees. In July 2002 the Investec group implemented a dual listed company structure with listings on the London and Johannesburg Stock Exchanges. The combined group’s current market capitalisation is approximately GBP5.4 billion.
Investec has a number of sports and cultural sponsorships in the UK including the Investec Derby Festival, English Test Cricket, England Women’s Hockey, Opera Holland Park and the National Garden’s Scheme.
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