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Sky AdSmart wins at the Media Week Awards

At the Media Week Awards last week, Sky AdSmart picked-up Media Innovation of the Year

Sky AdSmart

Sky AdSmart was lauded by the judges who described it as being of truly game-changing significance to the advertising industry.

Sky AdSmart allows different ads to be shown to different households watching the same programme. With thousands of targeting options available via Sky AdSmart the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche, small, and location-specific advertisers.

Sky AdSmart is being further enhanced over the coming months with the addition of postcode area targeting, new attributes (such as pet ownership) and the ability for advertisers to create their own custom audiences by using their customer data.

If you know a business that could benefit from TV in their marketing, visit www.skyadsmart.co.uk for more information or request a brochure via skyadsmart@bskyb.com

For more advertisers’ views on Sky AdSmart, take a look at this short case study video

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