Sky AdSmart was lauded by the judges who described it as being of truly game-changing significance to the advertising industry.
Sky AdSmart allows different ads to be shown to different households watching the same programme. With thousands of targeting options available via Sky AdSmart the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche, small, and location-specific advertisers.
Sky AdSmart is being further enhanced over the coming months with the addition of postcode area targeting, new attributes (such as pet ownership) and the ability for advertisers to create their own custom audiences by using their customer data.
For more advertisers’ views on Sky AdSmart, take a look at this short case study video
Please click on any of the sites below to open the link in a new window
Don't keep it to yourself – fill out the details below a share something from our site.