Sky Media’s Sky AdVance won the Best Use of Connected Technology category for its sophisticated innovation in cross-platform targeting.
“The application form said we wanted to see inventiveness…boy, did we get that,” said chair of the judges Graham Lovelace – also director of Lovelace Consulting.
“There had to be a winner and that is Sky Media for its truly brilliant Sky AdVance innovation,” Lovelace continued.
“It takes targeted cross-platform advertising to a new level of sophistication, creating an integrated solution that works to the great strengths of TV and online.”
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