Sky Media’s Sky AdVance won the Best Use of Connected Technology category for its sophisticated innovation in cross-platform targeting.
“The application form said we wanted to see inventiveness…boy, did we get that,” said chair of the judges Graham Lovelace – also director of Lovelace Consulting.
“There had to be a winner and that is Sky Media for its truly brilliant Sky AdVance innovation,” Lovelace continued.
“It takes targeted cross-platform advertising to a new level of sophistication, creating an integrated solution that works to the great strengths of TV and online.”
Pan-European movies agreement with Sony Pictures
May the Force be with the channel-hopper
Sky Mobile is now available to buy
Sky launches Sky Cinema
NOW TV launches on new Apple TV
