Sky AdVance wins ‘Best Use of Connected Technology’

At this year’s MediaTel’s Connected Consumer Awards.

Sky AdVance

The following is from MediaTel’s report:

Sky Media’s Sky AdVance won the Best Use of Connected Technology category for its sophisticated innovation in cross-platform targeting.

“The application form said we wanted to see inventiveness…boy, did we get that,” said chair of the judges Graham Lovelace – also director of Lovelace Consulting.

“There had to be a winner and that is Sky Media for its truly brilliant Sky AdVance innovation,” Lovelace continued.

“It takes targeted cross-platform advertising to a new level of sophistication, creating an integrated solution that works to the great strengths of TV and online.”

Best Use of Connected Technology

 

If you would like to learn more about Sky AdVance, please click here or contact skymedia@sky.uk 

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