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Sky to sponsors Advertising Week Europe

Sky are pleased to announce their Gold level sponsorship of Advertising Week Europe 2016

Sky are pleased to announce their involvement as a Gold sponsor at Advertising Week Europe 2016.  As a week-long premier conference for marketing, advertising, brand, media and technology professionals, this is an exciting opportunity for Sky to be involved in an event that really drives engagement, learnings and thought-provoking content across the industry.

Sky’s participation stretches across the week with an exciting Opening Gala at Southwark Cathedral on Monday 18th as well as four sessions across the week.  Whether you want to hear more at the Cross-Screen Summit with leading industry experts (including Vice, Data Xu, Sky,  Gravity Road) looking at the explosive growth of cross screen behaviour, to Game of Thrones: From Page to Screen, a chance to look behind the scenes at the iconic show that is Game of Thrones, there is plenty going on.

The press release from Seven Hills below provides more information on Sky’s involvement across the week or to find out about their sessions, click here to view Sky’s microsite.  For tickets or more information on Advertising Week Europe, please visit their website here.

LONDON, 23 March, 2016  – Advertising Week Europe (AWE), the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders, has announced the thought leadership agenda and corporate partner roster for the 2016 event that takes place 18-22 April.

The fourth edition of The Week begins at 8 AM on Monday, 18 April with the signature Ronnie Scott’s Leadership Breakfast series, which kicks off with The Guardian and continues throughout The Week with Channel 4, AOL and RadiumOne.

The main seminar programme then shifts to the brand new Picturehouse Central where for the first time, the entire thought leadership agenda will be under a single roof. With seven stages, multiple open spaces that will be transformed into delegate lounges, and larger overall footprint, the move from BAFTA where Advertising Week Europe was headquartered in 2013 – 2015 reflects an upward growth trend.

Highlights for the 2016 thought leadership agenda include:

  • WPP founder and CEO Sir Martin Sorrell and IPG Chairman and CEO Michael Roth both host seminars as do Dentsu Aegis Network CEO, Jerry Buhlmann and Americas and EMEA CEO, Nigel Morris
  • Empowered women and breaking through the glass ceiling is the subject of multiple seminars including Wired Women; the IPA presents Who Run the World, Girls featuring Lauren Laverne; and Do We Really Believe That “This Girl Can” featuring Alex Scott of the English National Women’s Football team. And Cosmopolitan once again honours dynamic industry women at The Orangery
  • Brexit and the impact on “Brand Britain” will be examined from across the political sector including Editors from The Guardian, The Telegraph and The Week with a cast including Lord David Hannay, ex-ambassador to the EU and the UN, Roger Bootle, widely regarded as the leading Brexit economics expert as well as industry leaders Claire Beale, Paul Keenan, Lindsay Pattison and Rupert Turnbull
  • Sky headlines an extended seminar on the tech-driven phenomenon “Cross Screen” behaviour
  • Snapchat premiers at AWE with a seminar led by Vice President, Content, Nick Bell
  • Cosmopolitan editor Farrah Storr sits down with Tinder Founder and CEO, Sean Rad
  • Mediacom’s Claudine Collins lifts the hood on the life and career of Piers Morgan
  • ITV previews UEFA Euro 2016 with Lee Dixon, Glenn Hoddle and Mark Pougatch
  • Lighthouse Company founder Kathleen Saxton sits down with heavyweight boxer David Haye on the art of the comeback and also hosts a one-on-one with Jeff Brazier
  • David Bowie’s creative legacy is celebrated with a Remembering Ziggy Stardust seminar led by GQ Editor Dylan Jones and featuring Ken Scott, producer of the Ziggy Stardust album
  • Time Inc. explores passion with a unique cast: actor/author/director Richard E. Grant, Blur bass player and cheese maker Alex James and model/actress/DJ Daisy Lowe
  • Google President, EMEA, Matt Brittin, returns to the thought leadership stage
  • Facebook Vice President, EMEA, Nicola Mendelsohn CBE, also returns for another one-on-one
  • The timeless art and science of storytelling is featured throughout The Week with such luminaries as Punchdrunk Founder and Artistic Director, Felix Barrett and award-winning screenwriter Abi Morgan
  • Overall brand/client participation increases, with brands including Absolut, Airbnb, Barclays, Boots, Charlotte Tilbury Beauty, Coca-Cola GB, Easyjet, Ford, Jägermeister, M&S, Max Factor, Microsoft, P&G, Pixel Toys, Travelex, Under Armour, Unilever, Virgin, and Xerox  
  • Additional popular culture figures on the programme include Jay Rayner, Jim Kerr, Alesha Dixon, Tom Parker Bowles, Anton Oliver and Sadie Frost, among many others

For full details of speakers, seminars and participating brands, please view the 2016 calendar at: advertising week.eu/calendar

Matt Scheckner, Chief Executive of Advertising Week Europe said, “Advertising Week Europe manifests a genuine spirit of collaboration and delivers on our commitment to continue to raise the bar by day, and by night.”

Advertising Week Europe has confirmed Adobe, Bing, Dennis, ESI Media, Google, The Guardian, Mail Brands, Media IQ, News UK and Sky, all as Gold Tier Partners.

Additional partners for the event include: ADARA, AOL, Bauer Media, Clear Channel, Dentsu, Facebook, Getty Images, Gravity Road, Hearst Magazines UK, Immediate Media, ITV, Kargo, LinkedIn, Live Nation, Mashable, MEC, OctagonFRUKT, PwC, RadiumOne, Spotify, Teads, Yahoo and Waze.

The participating trade associations this year are Advertising Association, The Ad Club, APA, BFI, CMA, Creative England, D&AD, DCN, Dutch Digital Design, Future Foundation, HAT, IAA, IAB, IPA, ISBA, Magnetic, Marketing Society, MediaTrust, NABS, Newsworks, and WACL.


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