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Sky Living announces a first with Liberté

Yoplait’s Premium greek yoghurt brand will be first full-channel sponsorship

bowl of youghurt and granola

Sky Living today has announced its first full channel sponsorship with Liberté, the premium Greek style yogurt brand from Yoplait.

As a quality US drama channel, Sky Living offers a prime opportunity for the Liberté brand to drive awareness of its popular yogurt range amongst its target female audience aged between 25-50 years old.

The partnership between Liberté and Sky Living was brokered by Sky Media, the advertising sales division of Sky and media agency, Mindshare. The sponsorship idents were produced by production house the.Kitchen.

Richard Williams, Marketing Director UK at Liberté, explains: “We are very excited to be working in partnership with Sky to sponsor quality drama on Sky Living with our Liberté brand. This is an ideal way for us to reach our target consumers and to communicate the premium quality of our brand across the year.”

Rachel Bristow, Director of Partnerships at Sky Media, concludes: “We’re thrilled to be working in partnership with a premium brand, like Liberté, that complements Sky Living’s existing reputation for its quality US drama.”

Adam MacDonald, Director of Sky Living, said: “We welcome Liberté, our first ever full channel sponsor, to Sky Living. With a packed line up of the most-loved US network hits including Scandal, Elementary, The Blacklist, Grey’s Anatomy, Criminal Minds, Bones and most recently, the UK premiere of Blindspot and Shades of Blue, there has never been a better time to get lost in the addictive US drama found on Sky Living.”

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