As UK consumers continue to look for great tasting, natural beverage choices, this summer Vita Coco are embarking on a nationwide campaign to build ongoing awareness of Vita Coco Coconut Water, the UK’s number 1* coconut water.
With an ongoing focus on driving national awareness and ultimately increasing Vita Coco’s UK consumer base, Vita Coco is embarking on its first ever national TV campaign, led with a four-month sponsorship deal with Sky Living that will see the Vita Coco brand feature across the full programme schedule from 1st May to 31st August 2017.
In addition to this major Sky Living Channel Sponsorship programme, Vita Coco’s summer campaign will also appear across Sky’s full linear channels from May to June.
“This summer represents another major landmark for the Vita Coco brand as we launch our biggest ever summer marketing campaign that will include a national TV buy for the first time in the UK.” said Giles Brook, CEO, Vita Coco, EMEA. “We’re delighted to be partnering with Sky Living as we embark on our first ever UK TV channel sponsorship that will see the Vita Coco brand viewed by households nationwide this summer.”
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