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Sky Media Award a fully funded TV ad Campaign

ARM announces two TV Star Winners!

Over 200 of the UK’s hottest startups entered All Response Media’s 2017 TV Star competition, for the chance to win one of two fully funded TV ad campaigns. The quality of entrant was the highest yet, making the decision to select two winners very difficult indeed in what is the third annual TV Star, and the first to offer two winners prizes. This year also saw the proud addition of Sky Media as competition partners – in addition to Crowdcube and the returning Startups.co.uk – broadening the scope of the competition further.

After months of intense due diligence driven through two knock-out stages, our eight high-calibre finalists delivered their face-to-face pitches to a judging panel consisting of All Response Media co-founders, Andy Sloan and Colin Gillespie, and a host of esteemed industry leaders: Ted Unwin (Head of Sales, Sky Media), Jonathan Keeling (Head of Partnerships, Crowdcube), Clodagh Ward (Director, Turquoise Sun) and Ian Wallis (Editorial Director, Startups.co.uk – MVF).

After the exceptional pitches concluded, many hours of judging deliberations followed and we emerged with LOVESPACE and Trouva as our winners for 2017! LOVESPACE are an exciting startup offering effortless storage and redelivery services for homes and businesses. Trouva is the home of bricks-and-mortar boutiques, providing unrivalled access to UK’s best independent boutiques and their design-led products. As winners, each will receive a significant investment enabling the delivery of creative assets and a substantial airtime schedule optimised through our proprietary campaign response analytics suite, ARMalytics. The two winners will be looking to launch their maiden TV campaigns later this year.

Furthermore, in a continuation of All Response Media’s commitment to UK startups and breaking down their barriers to entry for TV advertising, a select number of finalists are also being supported financially by ARM, taking advantage of ARMalytics and other growth hacking customer acquisition strategies.

In alphabetical order, the other finalists were:
• Adzuna
• Andrew James
• Fantastic Services
• Love the Sales
• PensionBee
• toucanBox

Andy Sloan, CEO at All Response Media, commented: “With our TV experience and unique technology, we know what works and we know the power of TV in building both businesses and brands. We have extensive and proven expertise in the fast-growing e-commerce business sector and we are delighted to actively support innovation and wealth creation in a manner that benefits both consumers and other businesses. With TV Star, we are delighted to have two incredibly worthy winners in LOVESPACE and Trouva, and we are looking forward to seeing their exponential growth via the medium of TV. They are both very exciting brands with massive potential. To work with entrepreneurs you need to be one, and TV Star we believe embodies that ethos”.

Ted Unwin, Head of Sales, Sky Media, commented: “Sky Media is thrilled to have collaborated with All Response Media to successfully bring new advertisers to Television and we look forward to working with the winners and helping them to grow their businesses.

Steve Folwell, Co-founder and CEO at LOVESPACE, commented: “We’re delighted to have been awarded the TV Star prize. We’ve developed a great storage service used already by over 25,000 customers and we know there is a much bigger market out there for us. Investing in higher reach channels like TV, where we can really tell the LOVESPACE story, is going to get the message out that there is much easier and convenient way to store your things.”

Alex Loizou, Co-founder and CTO at Trouva, commented: “We are delighted to have won TV Star and look forward to working with All Response Media on Trouva’s first TV ad campaign. The competition has opened up TV as a channel for Trouva and we look forward to taking advantage of ARMalytics to monitor the growth it brings. The opportunity to get our community of 300 boutiques TV exposure is one which we hope will be beneficial in helping us on our mission to build an independent future where smaller shops thrive on the high street.”

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