We are delighted to announce that Sky Media successfully achieved a number of wins at the 2018 UK Sponsorship Awards.
WINNER of the Best use of social media and digital platforms category
BEATS: #BeHeard: AJ Fight of the Century
Sponsored by: Beats
Entered by Sky Media and Havas
The results of Beats’ partnership with Sky Media and AJ were knock-out, including ecommerce sales up 18% and website visits up 350% week-on-week during fight week. Beats also achieved 24.4m views and 890,000 engagements across all AJ ‘#BeHeard’ content on social media. Beats showed how a brand can take broadcast sponsorship to new heights on social media.
WINNER of the Branded Content Category
Helping Movember Regain Its Mojo
Sponsored by: The Movember Foundation
Entered by: The Movember Foundation, Bountiful Cow, The Value Xchange, News UK and Sky Media
This memorable campaign prompted a 9% increase in brand awareness for Movember and a 7% increase in conversation. Positive word of mouth increased by 8% while funds raised increased year on year for the first time since 2012. With people feeling a strong pressure to get involved, Movember saw a 12% increase in new supporters.
WINNER of the Best Use of Research and Evaluation in a sponsorship campaign category
Volvo’s Human Made Stories with Sky Atlantic
Sponsored by Volvo
Entered by: Sky Media in partnership with Future Thinking
Qualitative, quantitative and behavioural research confirmed the success of this strategy across the board. Engagement, positivity and most importantly, purchase intent all increased significantly, making this Volvo’s most successful campaign to date, resulting in a partnership renewal for 2018.
SPECIAL WINNER – Industry lead commendation
Media Champion – David Shore, Head of Business Development, Sky Media
In his time with Sky Media, David has overseen a wide range of ground-breaking commercial partnerships that have helped move media into the mainstream of the sponsorship business. David is a dynamic and enthusiastic advocate of the medium.
To see all our recent Sky Media Success Stories please click here
Please click on any of the sites below to open the link in a new window
Don't keep it to yourself – fill out the details below a share something from our site.