Sky Media Wins at the UK Sponsorship Awards

March 2018

We are delighted to announce that Sky Media successfully achieved a number of wins at the 2018 UK Sponsorship Awards.

WINNER of the Best use of social media and digital platforms category

BEATS: #BeHeard: AJ Fight of the Century

Sponsored by: Beats

Entered by Sky Media and Havas

The results of Beats’ partnership with Sky Media and AJ were knock-out, including ecommerce sales up 18% and website visits up 350% week-on-week during fight week. Beats also achieved 24.4m views and 890,000 engagements across all AJ ‘#BeHeard’ content on social media. Beats showed how a brand can take broadcast sponsorship to new heights on social media.

 

WINNER of the Branded Content Category

Helping Movember Regain Its Mojo

Sponsored by: The Movember Foundation

Entered by: The Movember Foundation, Bountiful Cow, The Value Xchange, News UK and Sky Media

This memorable campaign prompted a 9% increase in brand awareness for Movember and a 7% increase in conversation. Positive word of mouth increased by 8% while funds raised increased year on year for the first time since 2012. With people feeling a strong pressure to get involved, Movember saw a 12% increase in new supporters.

 

WINNER of the Best Use of Research and Evaluation in a sponsorship campaign category

Volvo’s Human Made Stories with Sky Atlantic

Sponsored by Volvo

Entered by: Sky Media in partnership with Future Thinking

Qualitative, quantitative and behavioural research confirmed the success of this strategy across the board. Engagement, positivity and most importantly, purchase intent all increased significantly, making this Volvo’s most successful campaign to date, resulting in a partnership renewal for 2018.

 

SPECIAL WINNER – Industry lead commendation 

Media Champion – David Shore, Head of Business Development, Sky Media

In his time with Sky Media, David has overseen a wide range of ground-breaking commercial partnerships that have helped move media into the mainstream of the sponsorship business. David is a dynamic and enthusiastic advocate of the medium.

To see all our recent Sky Media Success Stories please click here

 

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