Today Sky announces Sky Mobile, its new mobile network that offers something entirely different for the UK mobile market. For the first time ever, mobile phone owners will be able to keep their unused data for up to three years, to be redeemed whenever they like, and have the flexibility to change their plan every month. Additionally, Sky TV customers will enjoy even greater value with both free UK calls and texts with any Sky Mobile plan, plus the ability to sync with their Sky+ box.
UK consumers use on average less than half of the mobile data they buy every month, wasting an estimated £2 billion each year*. For the typical pay monthly subscriber, that’s over £50 a year spent on unused data, which they lose each month while still paying the same monthly fee. With Sky Mobile, a customer’s data will be theirs to keep.
By drawing on extensive consumer research, Sky Mobile has been designed to reflect the way consumers use their phones today, focusing on offering flexibility, great value and ensuring that customers don’t waste money paying for data they don’t use or need.
Sky Mobile will give customers the most flexible mobile service in the market, offering greater choice and value every month through a combination of four key features:
Stephen van Rooyen, UK and Ireland Chief Executive, said:
“We felt it was time to shake up the mobile market and give customers a completely new way to manage their mobile plan – something no one else is offering. We’ve designed it based on what people told us they want – it’s easy, flexible and transparent and it puts the customer in control. With £2 billion being wasted each year on unused data in the UK, Sky Mobile customers will only pay for what they use. Plus we’re giving Sky TV customers a fantastic offer which will allow them to get even more value from their subscriptions. It’s time for people to have a smart new way to manage their mobile contract.”
Pre-registrations for Sky Mobile have already reached over 46,000 and customers can continue to register at www.sky.com/getmobile. Sales for Sky Mobile SIM only contracts start in mid-December to existing customers and those who have pre-registered. A full market launch will begin in the New Year. Later in 2017, Sky Mobile will expand its offering to include the best handsets from Apple and Samsung, as well as from other providers to be confirmed nearer the time.
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