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Sky News and Sky Sports launch on Snapchat

Sky News and Sky Sports launch on Snapchat Discover to provide news and sport to millions of young people in the UK and Ireland who use the service daily

Snap Chat Discover

Snapchat Discover offers a fresh and creative platform to present stories specifically made for mobile.

Sky News and Sky Sports will publish an edition each afternoon featuring 6-10 distinctive ‘snaps’, using a combination of images, video and text. Snapchat users will also have the option to view a long form articles and videos.

Snapchatters who updated their app following the initial Discover launch on 27th January will find Sky News and Sky Sports automatically. Others will need to update their app.

John McAndrew, Director of News Output for Sky News commented: “Our partnership with Snapchat is very exciting. We can reach a whole new audience hungry for news in a concise and creative form on a platform they already enjoy.”

David Gibbs, Director of Sky Sports digital media, said: “Sky Sports on Snapchat Discover is great news for those eager for the latest sports news. Whether that’s reporting on Daley Blind’s last minute equaliser at West Ham to analysis ahead of the ICC Cricket World Cup we are really excited to be one of Snapchat’s first UK-specific partners as people look for new and innovative ways to keep up with what’s happened that day.”

Evan Spiegel, Snapchat CEO said: “We are huge fans of Sky News and Sky Sports and are grateful for the opportunity to partner with their outstanding team.”

Both Sky News and Sky Sports have extensive reach in digital media across various platforms, including the Sky News and Sky Sports apps and a presence across various social media channels.About Snapchat Discover

  • Discover is a fun new way to explore Stories from different editorial perspectives. Swipe to the left from Stories to find Discover.
  • Tap on a channel and swipe left to flip through a daily edition. Daily editions include 5-10 Stories hand-curated by the editorial team at Sky News and Sky Sports for example.
  • Each story is headlined by a top Snap  — a 10 second telling of the story. Swipe up for the long form piece of content.
  • When an edition is completed, the channel colours invert. When new content is available, the logo returns to full colour.


At launch, Sky Media is the UK exclusive advertising partner of Snapchat Discover. Should you wish to discuss this opportunity please get in touch skymedia@bskyb.com 

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