In addition to their sponsorship of Sky Sports coverage of The Lions across all platforms, Standard Life Investments, Principal Partner of the British & Irish Lions have collaborated with Sky Media and Sky Sports to create the ‘Fan Van’. You can see the first episode above.
The Fan Van is on the road in New Zealand following The Lions for the duration of the tour. Sky Sports rugby pundit and Lions Legend Scott Quinnell will be driving the Fan Van and sharing daily updates via Sky Sports Social and Digital channels. The Fan Van, also known as the ‘Quinnebago’ will be wrapped in the 2017 Lions jersey proudly carrying the iconic Lions crest and Standard Life Investments logo. Scotty will host a number of Lions legends, current players and die-hard fans. From ‘Vanpool Karaoke’ to seeing the local sights, Scotty will give fans back home an insight into life on the road with The Lions in New Zealand.
The Lions Tour of New Zealand is one of the biggest events on Sky Sports this summer and will capture the hearts and interest of all four Nations. Through the Fan Van activation, Standard Life Investments will increase awareness of its Principal Partner status and jersey sponsorship, reaching millions of dedicated Rugby fans across Sky Sports’ Social and Digital platforms.
The partnership was brokered between Ptarmigan Media and Sky Media.
Nuala Walsh, Global Head of Marketing and Client Relations at Standard Life Investments said: “We are delighted to be partnering with Sky Sports to give all fans the opportunity to really engage with the 2017 British & Irish Lions tour. This is a once-in-a lifetime event for many. Scott and the Fan Van are doing a terrific job of bringing fans closer to the live action at the provincial matches as well as the hugely-anticipated test matches.”
Rachel Bristow, Director of Partnerships at Sky Media said: “We are thrilled to be working with Standard Life Investments and Sky Sports to deliver this unique partnership around the British & Irish Lions Tour of New Zealand; one of the highlights of the sporting calendar in 2017. Through the power of TV we can reach viewers at scale and through our digital and social platforms, deliver engaging branded content.”
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