The sponsorship starts on Thursday 3rd January at the Sentry Tournament of Champions and runs for the full season to include coverage of The Players, the WGCs and the FedEx Playoffs. Titleist will run a combination of 15-second and 5-second idents throughout the coverage, as well as digital display and video pre-roll across skysports.com/golf.
In addition, Titleist will sponsor the Sky Sports Golf Podcast that has been joined previously by high-profile guests and Tour Professionals, and will also be showcased in several features on the Sky Sports Golf website.
The announcement comes at an exciting time for the PGA Tour, with the FedEx Cup set to boast an even bigger purse in 2019, and many of the world’s best players committing to a full schedule.
“Sponsoring coverage of the PGA Tour and the WGCs on Sky Sports Golf was a natural progression for the Titleist brand and our passion for producing the best products in the game,” said Titleist Brand Director, Michael Creighton.
“Sky Sports continues to demonstrate its commitment to energising and growing the appeal of the game and, with the PGA Tour continually going from strength to strength, there’s never been a better time for us to embark on this next chapter and showcase our industry-leading product range.”
The decision to sponsor Sky Sports’ coverage of the PGA Tour and WGCs comes following a year in which the Pro V1 franchise reached a milestone 3000th win since its launch in 2000. Titleist golfers also amassed an incredible 207 victories worldwide in 2018, six times more than its nearest competitor brand, as well as an impressive 28 wins on the PGA Tour.
2018 was also a year which saw Titleist dominate Major championships – all of the men’s and women’s Majors were won with a Titleist golf ball as the brand continued to cement its status as the #1 ball in golf. Nowhere was this dominance more evident than at the RSM Classic at Sea Island in November, where Titleist golf ball usage hit 83 per cent (129 in play), the highest count on the PGA Tour since 1996.
Commenting on the new partnership, Rachel Bristow, Director of Partnerships at Sky Media, said, “We are delighted that Titleist has signed up to sponsor coverage of the PGA Tour on Sky Sports Golf across broadcast and digital platforms. It’s a natural fit between the two brands who both have a passionate and engaged fan following.”
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