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Sky Media announces Victorian Plumbing as sponsor of Comedy Central’s Friends

August 2017

Sky Media has confirmed bathroom retailer Victorian Plumbing is to sponsor Comedy Central and Comedy Extra’s iconic sitcom Friends.

The three-month on-air sponsorship deal was brokered by Sky Media as the Friends audience overlaps with Victorian Plumbing’s own target demographic – young homeowners and first-time buyers.

Joe Pascoe, Senior Marketing Manager at Victorian Plumbing said: “The team at Victorian Plumbing are delighted to be sponsoring Friends on Comedy Central. We’ve identified young homeowners and first-time buyers as a strong growth demographic for us in the near future, and the Friends audience overlaps that demographic extremely well. Friends has a special place in many people’s hearts, so we had to work hard, and very quickly with Blac Ionica to give a nod to some iconic Friends moments.

“We’ve had a fantastic 2017 so far, with growth in all key business areas and we’re hoping that the Friends sponsorship supports the Victorian Plumbing brand’s continued success.”


David Shore, Head of Business Development at Sky Media said: “At Sky Media we are enthusiastic about creating long lasting and effective partnerships. Victorian Plumbing’s brief called for a sponsorship that would reach a younger audience, and Friends on Comedy Central offered the perfect platform for the brand to do this. With its mass following and popularity amongst a younger audience – Friends is the perfect place for Victorian Plumbing to reach their target audience of young homeowners and first-time buyers, in a relevant setting.”

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