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Volvo activates its sponsorship of Sky Atlantic at the UK premiere of Guerrilla

Branded Volvos transported the stars of the show to the premiere in style!

Starring Freida Pinto, Babou Ceesay, Rory Kinnear, Daniel Mays, Denise Gough with Idris Elba, Guerrilla is a brand new Sky Original Production created by Oscar-winning writer John Ridley (12 Years A Slave).Sky Atlantic channel sponsors, Volvo, activated their sponsorship at the UK premiere of Guerrilla last week, at the Curzon Cinema, London. Volvo branded a number of their cars to transport talent to and from the screening – ensuring that the stars of the show arrived in style! Photos of talent posing in front of the branded Volvos made their way onto social media, with Freida Pinto posting a photo of herself on Instagram, as she arrived at the premiere.

Volvo’s branding featured throughout the venue – including on the press backdrops. All of this activity maximised exposure of the brand at the event, and successfully reinforced the brand’s association with world-class content on Sky Atlantic.

Guerrilla follows politically active lovers Jas (Freida Pinto) and Marcus (Babou Ceesay) and their friends as the political becomes personal. Based in the 1970s, this group of activists go head-to-head with racist elements within the police force who are dedicated to crushing them. Guerrilla explores the nature of a relationship under pressure and poses the question: what if the original Black Power movement in the UK had used violence?

All episodes of Guerrilla are available from 13 April exclusively on Sky Atlantic and NOW TV. See the trailer below:

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