Western Union To Bowl Over Audiences As Indian Premier League 2020 Sponsor
Western Union, a global leader in cross-border, cross-currency money movement and payments, will be the exclusive sponsor for the upcoming Indian Premier League (IPL).
Broadcast on Sky Sports Cricket between September 19 and November 10, 2020, Western Union will run an advertising campaign capturing the excitement of a strike of a bat on a ball or against a wicket. Cricket is popular in Australia, England, and subcontinental Asia, and migration patterns over the last few decades have helped to spread the sport’s popularity worldwide.
“We are excited to sponsor the Indian Premier League cricket (IPL) on Sky Sports for the benefit of passionate cricket fans, and especially for our customers in the U.K” said, Keerthy Bamrah, Head of U.K. Marketing at Western Union. “We recognise the deep loyalty our customers have for the game and the multiple national teams playing the game. It is a perfect opportunity to connect with our customers”.
For the first time, IPL 2020 will be played in the United Arab Emirates (UAE) outside of its usual home of India. This hotly anticipated sporting event will continue to reach its fans globally, making it the most viewed event in the world cricket calendar. The reach and engagement of the sport make it an unmistakable, timely, and fitting choice for Western Union to sponsor. The timing of the IPL coincides with several Indian festivals, with the finals played close to Diwali.
“Cricket brings people together, and no one understands the importance of connections better than Western Union. We are pleased to help Western Union reach broader audiences through this sponsorship with Sky Media and familiarise our customers to the multiple channels offered to send money quickly, easily and whenever they want it,” said Debarshi Pandit, Head of Multicultural Business at Sky Media.
Western Union has a brand history of nearly 170 years and connects families with their loved ones worldwide by moving money with convenience, speed, and reliability. Western Union operates one of the largest digital remittance businesses in the world. Today, the company offers customers a digital choice to send and payout money, complementing its iconic yellow and black branded retail network.
The combination of digital and retail capabilities that sets the company apart. The company offers digital transactions through westernunion.com in more than 75 countries, plus additional territories. The digital business intersects with its global cash retail network of more than 550,000 agent locations across more than 200 countries and territories. It enables connections with customers and businesses in remote parts of the world to the digital economy.
The Western Union sponsorship will run across Sky Sports Cricket throughout the Indian Premier League. It kicks off on Saturday, September 19, and will run through November 10, 2020.
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