London, 21st January 2016 – Sky Media, the advertising sales division of Sky, is delighted to announce it will be inviting Sky 1’s audience to ‘win the ad break’ during the premiere of Stan Lee’s Lucky Man this Friday the 22nd of January at 9pm.
During the first ad break of Lucky Man Sky 1 viewers will be encouraged to tweet @Sky1 with the hashtag #TryYourLuck to be in the chance of winning a host of prizes. These include return flights to anywhere in Europe, family grocery shopping for a year, an ultra HD TV, Sound Touch Home Cinema System and premiere tickets to Dad’s Army in London.
The campaign is running in partnership with media agency MediaCom, with advertisers Universal Pictures, Tesco, Ryanair, Sony Electronics and Bose taking part. The competition will run from 9:10 – 9:25pm and the winner will be randomly selected and then announced live during the final ad break at 9:45pm.
In the days leading up to the premiere, Sky 1 will tease the competition through Lucky Man promotions and continuity which will include lines such as “and you might be lucky too” or “is today your Lucky Day?” Lucky Man stars James Nesbitt as a down on his luck cop, DI Harry Clayton, whose chance encounter with a mysterious woman and an ancient bracelet changes everything.
The thrilling, action-packed crime drama was created by Stan Lee -the comic book legend behind Iron Man, Spider-Man and the X-Men – and is the latest original British commissioned production to be aired on Sky.
Rachel Bristow, Director of Partnerships, Sky Media commented: “We are always looking for innovative ways to work in partnership with our agencies and engage with our viewers in an effective and fun way. We were therefore thrilled when MediaCom approached us with the ‘win the ad break’ idea. This latest campaign is a great example of what we can achieve when working collaboratively and I look forward to tuning in on Friday.”
For more information:
Sarah Ramamurthy, MWWPR
020 3725 2335
About Sky Media
Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.
Sky Media also offers advertisers the ability to better target their campaigns. AdSmart tailors what is shown in ad breaks by using publicly available information to identify groups or demographics, and then serves ads that are best suited to those households. As well as helping major advertisers improve the effectiveness of their spend, it also makes television more accessible for niche brands and SMEs by helping them target the audiences and geographic areas that are relevant to them.
Sky Media has offices in London, Manchester and Dublin. For a full list of channels and opportunities please visit skymedia.co.uk and follow us on @SkyMediaUK
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