MTV European Music Awards – London 2017

Sponsorship and Partnership Opportunities

The Opportunity

There are few music opportunities that can compete with the MTV European Music Awards (EMAs).

-Mass awareness  (66% of all UK A1634s are aware of EMAs)

-Legendary performances – e.g U2 and JayZ performing on The Brandenburg gate, Queen reforming with Bruno Mars singing, Miley Cyrus twerking on Robin Thicke.

-The opportunity to reach consumers in high numbers across all platforms via one broadcaster (TV, online, social, OTG)

-Plus, in MTV Music Week a week of exclusive music events preceding the Awards (see separate opportunity)

In 2017, for the first time in 20 years, the EMAs will be in London!

About The EMAs

EMA dominates MTV from September, with fans voting in their millions for the artists who have defined their year.

The Award Show will be held at the SSE Arena Wembley on November 12th. It will broadcast across MTV’s network and Channel 5, with an array of supporting programming from red carpet build-up to backstage digital exclusives.

With the biggest stars performing, hosting and presenting in the music capital of the World, it will be one of the most talked about events on the global entertainment calendar.

Additional Information

There will be three Sponsors (two International and one UK sponsor). This package details the UK Sponsorship.

HFSS and Alcohol Brands cannot sponsor due to Ofcom regs, but they can be a partner.

Sponsorship Deliverables
  • On-air sponsorship – delivering 55 x 30” equiv AD1634 TVRs
  • Cross-platform promotion – TV delivering 45 x 30” equiv AD1634 TVRs & digital and social media activation valued at £80,000 net
  • 100 Ad1634 30″ TVRs
  • 22% Ad1634 reach
  • Licensing opportunity
  • Event branding
  • £80k Digital & Social
  • VIP tickets
About MTV

MTV has never been more popular!

  • MTV UK has a huge social media following with over 35m subscribers in the UK, while being the most popular publisher on Snapchat Discover.
  • MTV reaches 20% of Ads1634s each month on TV. Our genre defining Shows, such as Geordie Shore and Ex on the Beach, are regularly the most watched Shows across ALL Channels amongst millennials (including BBC1, ITV and Channel 4).
  • MTV run Events across the UK every year, with over 250,000 attendees estimated during 2017.

Contact Details

Drachan Forster | Viacom Content Controller

Drachan.Forster@sky.uk | 07855 311 714

Channel logo: MTV
Channel 5
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