Sky Sports News at Five and Six Sponsorship on Sky Sports News HQ

Sky Media is delighted to offer this exclusive opportunity to sponsor the broadcast hours of 5 & 6pm on Sky Sports News HQ for 12 months.

The Opportunity

Being across Sky Sports News HQ every weekday at peak viewing time and for three hours over the weekend, when sports engagement is at it’s highest, the sponsor will build a strong association with the channel.  There really is no better way for a sponsor to align itself with our award-winning rolling sports news service, which now offers more probing insight, analysis and interviews than ever before streamlined seamlessly across broadcast and digital platforms.  The sponsorship will be extended across Sky Go,  Sky Sports online, mobile and can include ROI coverage.


Period: 12 month sponsorship

Timings: 17:00 – 17:59  Monday to Friday & Sunday

18:00 – 18:59 Monday to Sunday

*18:00 – 18:59 Saturday – changes to ‘Goals Express’ during the football season.
**For the Duration of the Football Season, Monday to Friday will be 18:00-18:30 only, therefore excluding ‘Premier League Daily’ programming.

Sponsor Credits (per hour):

Opening Credit: 1 x 15 seconds

Closing Credit: 1 x 15 seconds

Centre Break Credit: 6 x 5 second credits

Sponsor Credits (per half hour):

Opening Credit: 1 x 15 seconds

Closing Credit: 1 x 15 seconds

Centre Break Credit: 2 x 5 second credits per half hour

Key Benefits

Reach: Sponsor branding is estimated to reach 10.2m individuals of which 2.6m are ABC1 Men across 12 months.

OTS: Throughout the year, a brand will receive a   continuous presence across Sky’s platform with the average ABC1 male seeing the sponsored branding 35 times or more.

Frequency: Regular play out will ensure a brand is exclusively associated with high quality sporting content – with an estimated 4,628 sponsor credits playing out across the year. Equating to over 10 hours of sponsorship credits.

Cross Platform: For additional exposure a brand can amplify their campaign further by extending the sponsorship to ROI, Sky Go and Sky AdVance.


The sponsor of Sky Sports News at Five and Six will receive:

  • 2.5m Leaderboard and MPU banner impressions, running across for the sponsorship period.
Contact Details

Adam Spicer | Activation Executive – Sky Sports News HQ & Sky News | 0207 032 3775

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