The Opportunity

After the huge success of FriendsFest in London last September, it is set to return this summer for an extended six week tour, produced in partnership with Comedy Central & The Luna Cinema.

friends-fest-mq

The Opportunity

After the huge success of FriendsFest in London last September, it is set to return this summer for an extended six week tour, produced in partnership with Comedy Central & The Luna Cinema. Brands will have the chance to activate a 360° campaign on-air, digitally and OTG.

Headliner or secondary partner opportunities.

  • Friends airs exclusively on Comedy Central in the UK.
  • Friends remains hugely popular with over 5.5M viewers coming in to watch it on Comedy Central each month.

The Event

  • 24th Aug – 2nd Oct.
  • 6 Events across various UK locations.
  • Capacity 2,000 tickets per event.
Headline Partner
  • On-Air sponsorship of Friends on CC.
  • Integrated within Channel promotion.
  • On-the-Ground Sponsorship at event.
  • Create bespoke on air promotion with Exclusive tickets giveaways.
  • Digital & Social support.
Secondary Partner
  • Branding at event with activation OTG (working with Luna Cinema / Pearl & Dean & Sky)
  • Tickets to giveaway inc Promotion on air/ online.

On-Air Headline Partner Sponsorship

As Headline Sponsor of Friends Fest you will also sponsor Friends on Comedy  Central during that period. Huge value on offer.

  • With over 75 hours of programming a week.
  • 10” Opener, 8 x 5” Break Bumpers & 10” Closer

OTG Co -Sponsor Headline Partner

  • Up to 60” ad-reel activity across all 38 screenings.
  • Integrated logo on-site set i.e., Rachel’s Hair Salon brought to you by…
  • Client to activate experiential / sampling within the set.
  • Logo on website & newsletter mention.
  • Logo on all marketing material at footer.
  • Comedy Central and MTV 30” Spot worth £20k
  • 4 tickets per venue for competitions / corporate use.

Contact Details

Hannah Laird | Senior Partnership Specialist

0207 032 6441| Hannah.Laird@sky.uk

Charlotte Lomax | Content Partnership Manager

0207 032 6944 | Charlotte.Lomax@sky.uk

Oya Mustafa | Senior Partnership Specialist – Viacom Content

0207 032 4942 | Oya.Mustafa@sky.uk

Channel logo: Comedy Central
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