Criminally Good Value

Sky Media are offering a brand the opportunity to sponsor ever popular crime programming across Crime + Investigation, True Crime and YourTV at a criminally good price!

very bad men

The Opportunity

Your True Crime + Investigation opportunity include Daytime, Primetime and Full channel Sponsorship across three Crime filled channels!

About the Channels

CI is a factual channel that offers viewers insight into real life crime stories. We uncover the truth behind the crime by taking a 360 perspective view and open the door to real crimes, police archives and courtrooms.

True Crime hosts a schedule packed with sensational real life stories, unexpected murder mysteries and law-breaking action, becoming the platform’s only dedicated crime channel. The channel launched across Freeview and Sky on Tuesday 22nd March, at a time when viewers collective thirst for gritty misconduct has never been so popular.

YourTV is FOX’s first UK free-to-air entertainment channel, providing a killer line-up of gripping real life crime. From shocking accounts of wrongdoing and audacious characters to unbelievable true crime stories, YourTV is compulsive viewing for fans of scandalous content.

Example Programming
  • The Jail: 60 Days In
  • After The First 48
  • Britains Darkest Tabboos
  • World’s Toughest Prisons
  • Unusual Suspects
  • Deadly Women
  • Dog the Bounty Hunter
  • Snapped
  • Crime Files
Scheduling & Accreditation

3 Month Daytime Sponsorship

  • 0900 – 1800, Monday – Sunday
  • Approx. 2,484 hours of Content
  • Approx. 19,872 sponsorship credits

3 Month Primetime Sponsorship

  • 1800 – 2400, Monday – Sunday
  • Approx. 1,656 hours of Content
  • Approx. 13,248 sponsorship credits

15” Openers / Closers – YourTV and CI
5” Break Bumpers (3 breaks per 1 hour show)

10″ bumpers – True Crime

3 Month All Day Sponsorship

  • 18 hours a day – YourTV
  • 23 hours a day – CI
  • 21 hours a day – True Crime
  • Monday – Sunday
  • Approx. 5704 hours of Content
  • Approx. 22,816 sponsorship credits
  • 4 x 10” Sponsorship Idents per Hour
Programming Highlights
  • UK and channel premieres launch monthly, making YourTV the go-to destination for a killer line up of scandalous shows. Aimed primarily at women 35+, YourTV keeps an average of 3.2m viewers per month hooked with series such as Corrupt Crimes & Snapped: Killer Couples.
  • Across CI, Britain’s Darkest Taboos and Crimes that Shook Britain continue to attract the biggest audiences to the UK factual crime set – last quarter Britain’s Darkest Taboos achieved 161k for top TX.
  • Since True Crime Launched in March 2016 it has found it’s audience very quickly with over 2.3million adults tuning in every month to catch up on high performing shows such as Caught on Camera, Crime Town USA and Paternity Court.
Contact Details

Greg Potter| Content Partnership Executive
02070326786 | Gregory.potter@sky.uk

Channel logo: Crime and Investigation
True Crime
Channel logo: Your TV
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