The Maverick’s Package

Sky Media and A+E Networks are coming together to offer the opportunity to sponsor the Maverick’s package on HISTORY including Ozzy and Jack’s World Detour and Rocket Ronnie’s American Hustle.

ronnie

About the Content

A+E Networks and Sky Media are excited to offer the opportunity to sponsor both A+E productions ‘Rocket ROnnie’s American Hustle’ and ‘Ozzy and Jack’s World Detour’.

Rocket Ronnie’s American Hustle – The world’s most gifted snooker player travels across the southern states of America to take on the best local pool players at their own game. By day, Ronnie and broadcaster mate, Andy Goldstein, will meet their forthcoming opponents who’ll introduce them to the weird and wonderful Americana their area has to offer. By night they take part in an all bells and whistles pool showdown against the best cue men and women in town.

Ozzy and Jack’s World Detour – Father and son duo Ozzy and Jack Osbourne are looking to hit the road in this new non-scripted reality show. A big history buff (and HISTORY fan) Ozzy never had a chance to visit the many historical places he’s seen on TV.  A schooled and self-professed history nerd, Jack has put together a bucket list of locations and landmarks that he knows will impress his dad. Jack will take him on a series of trips that will enlighten both father and son.

Target Audience

  • 25-54 Men
  • Heavy TV & internet users
  • Love watching & reading about sports
  • Big smartphone users
  • Enjoy a drink at the pub
Scheduling & Accreditation
  • Ozzy and Jack’s World Detour: Sunday 18th September 21:00 (10×60)
  • 3 repeats in the week – Tues 23:00 / Friday 20:00 / Saturday 18:00
  • Rocket Ronnie’s American Hustle : January 2017 (tbc) 21:00 (4×60)
  • Repeats yet to be planned
  • 2 x 15” Openers / Closers per hour show
  • 2 x 5” Break Bumpers per centre break (3 per hour)
  • Promos will be running across both Sky and A+E Channels reaching 40% of Men and 18.6m Adults
Digital Advertising
  • Display Ads – Rich media formats across www.history.co.uk. Approx. 250,000 impressions per month
  • Prominent Homepage Features – Carousel placement. Featured Promoboxwhich can have brand messages and link to external site or internal advertorial
  • Advertorial Content Pages – Dedicated page featuring custom content around key brand messaging
  • Skins – Take over the background of the website with a sponsored image (specific to certain pages)
Social Media Integration
  • Extending the association through Facebook, Twitter and YouTube connects and interacts a brand with loyal fans and followers.
  • 1,483,920 Facebook fans with an average post reach of 220,000 per month
  • 21.7k Twitter followers
  • 11.3K YouTube subscribers
Added Value

Logo placement on all promotional activity across Sky channels and logo/brand inclusion in the ATL support campaign where available

Marketing

Ozzy and Jack’s World Detour

  • £330K media spend
  • Radio & digital

Rocket Ronnie’s American Hustle

  • Marketing support tbc
Contact Details

Josephine Talbot | Content Partnership Manager

Josephine.Talbot@sky.uk | 020 7032 2338

Channel logo: HISTORY
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