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Adventure on Discovery

The Adventure package is the perfect opportunity to reach a young, audacious male-skewed audience.

The Opportunity

Starting in January 2019, Sky Media and Discovery Networks are excited to offer brands and advertisers the opportunity to sponsor the Adventure package across Discovery Channel, Quest and Travel Channel. With content that will see everyone’s favourite Discovery heroes as they tackle the toughest terrains in the world, from Alaska’s Bering sea, to the deserts of North Africa; this sponsorship opportunity is the perfect way to reach a young, audacious male-skewed audience.

The adventure doesn’t have to stop at on-air sponsorship. The partnership can be further extended through editorial, inventory, and social and digital activation.

Example programming
  • Ed Stafford First Man Out
  • Gold Rush: Season 9
  • Born Survivor with Bear Grylls
  • Alaskan Bush People

 

 

Audience

The Adventure audience…

  • Are well educated and well rounded
  • Are willing to spend on passions
  • Try to go somewhere different on holiday every time
  • Often do things on a spur of the moment
  • Look after their health to improve their appearance
  • Love to buy new gadgets and appliances
Scheduling & Accreditation
  • 130 hours per month on Discovery Channel
  • 80 hours per month on Travel Channel
  • 45 hours per month on Quest
  • 8 idents per hour
  • 255 total hours of sponsored content per month
  • 2,040 sponsorship credits per month

Contact details

Wesleigh Lewis | Content Partnership Controller

wesleigh.lewis@sky.uk | 0207 032 6611

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