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A+E Networks: Cross-Channel Package

Primetime & Daytime Sponsorship Opportunity 2020

The Opportunity

Sky Media & A+E Networks UK are offering your brand a special opportunity of a 3 month primetime or daytime sponsorship across our 5 channels beginning in January 2020. This is the perfect opportunity to reach a broad adult audience at excellent value!

Reach your target audience by leveraging HISTORY’s upmarket male audience, Lifetime & Crime+Investigation’s strong female audience and BLAZE’s broad FTA presence, ensuring your brand is in the front of several distinctive and commercially-minded demographics.

About the Audience

  • Reached 14.96m people in Q3 2019
  • Often buy things in impulse (i.150) and loves to try new products and brands (i.191)
  • Visits the bingo club or plays online 3 or more times a week (i.255)
  • Drinks Lager (i.123), cider (i.135) and sprits (i.121) 3 or more times a week
  • Hobbies include; watching sport (i.108), cars (i.123) and animals (i.117)
  • Holiday’s in the UK at least once a year (i.113) and enjoys holiday parks/villages (i.119)
Scheduling & Accreditation

Primetime

  • 3-Month primetime (18:00-23:59) Sponsorship on HISTORY, HISTORY2, BLAZE, LIFETIME & CRIME+INVESTIGATION
  • Approx. 2,700 hours of content
  • Approx. 21,600 sponsorship credits
  • 2 x 15” billboards and 6 x 5” break bumpers per hour show

Daytime

  • 3-Month daytime (08:00-17:59) Sponsorship on HISTORY, HISTORY2, BLAZE, LIFETIME & CRIME+INVESTIGATION
  • Approx. 4,500 hours of content
  • Approx. 36,000 sponsorship credits
  • 2 x 15” billboards and 6 x 5” break bumpers per hour show
2020 Example Programming

HISTORY

  • Vikings
  • Lost Gold of WW2
  • The Curse of Oak Island
  • In Search of…

HISTORY 2

  • Ancient Aliens
  • UFO Hunters
  • Combat Machines
  • Conspiracy Files

BLAZE

  • Spiky Gold
  • Irish Pickers
  • Dog The Bounty Hunter
  • Pawn Stars

CRIME + INVESTIGATION

  • Surviving Epstein
  • Live PD
  • The First 48
  • The Accused

LIFETIME

  • Cheerleader Generation
  • Ghost Hunters
  • Judge Judy
  • The Real Housewives
Contact Details

Wesleigh Lewis | MP Partnership Controller

Wesleigh.Lewis@sky.uk | 0207 032 6611

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