Autumn Sponsorship Opportunity

Nick_SlimeFest_1696[1]

KICK OFF THE NEW SCHOOL YEAR WITH A BANG!

Sky Media are delighted to offer the opportunity to partner with Nickelodeon during Autumn 2017.

With the chance to run on air and online activity on the UK’s most popular kids network, plus Sponsorship of our awesome family event…Slimefest! We’ll ensure your product is front of mind during the build up to Christmas

ABOUT NICKELODEON

  • Most popular Kids Network
  • Reaching 50% of all Kids (4.35m)
  • Huge online presence (4.3m page views pm)

THE OPPORTUNITY

Brands will have the opportunity to engage families, via the following:

  • Sponsorship of the highest rated zone on any kids channel, running daily 1700-1900 and featuring all our biggest shows: The Thundermans, Game Shakers and Henry Danger
  • On air and online activity promoting your product and giving families the opportunity to win a VIP Weekend at Blackpool Pleasure Beach with tickets to Slimefest
  • On the ground sponsorship of Slimefest, with the opportunity to run experiential activity reaching 200,000 kids and parents

ABOUT SLIMEFEST!

Nickelodeon’s Slimefest returns to Blackpool during October half term, (21st-23rd October) for 6 shows and a family audience of 12,000 (kids will be aged predominantly 6-13).

Performers will include dance troupe Diversity, plus our very own Nickelodeon talent with more artists to be announced in due course (2016 talent included Conor Maynard, Alesha Dixon and The Vamps).

BUT…the true star of the show is Nickelodeon’s trademark Slime!

Sponsors will receive event branding and logo inclusion on Slimefest marketing, plus have the opportunity to run experiential activity at Blackpool Pleasure Beach (200,000 footfall).

OPTION 1 – SPONSORSHIP PACKAGE

TV DELIVERABLES

  • Sponsor the 1700-1900 zone (name TBC) 4th Sep – 29th Oct
  • Supporting promo will deliver 500 x kids TVRs (full screen 5” sponsorship credit)
  • Slimefest Broadcast – max 3 x Sponsors will have equal sponsorship of the event transmission (sharing 10” credits)
  • The above activity will reach 36% of all Kids (3,248,000) and OTS 39

SUPPORTING PROMOTION DELIVERABLES

  • 30” advertorial promoting the Brand and the chance to win a VIP family trip to Slimefest, delivering 150 x 30” kids TVRs (running across Nick and C5)
  • Digital media across nick.co.uk delivering £50,000
  • We estimate that the promotional spot will be seen by 30% of all kids/OTS 5.

EVENT DELIVERABLES

  • Ticket allocation – 30x tickets per sponsor (5 x tickets per show)
  • Logo inclusion & brand integration at the event
  • Marketing integration where applicable
  • Event activation – production costs may apply
  • 1 x family VIP Pleasure Beach pass per sponsor

OPTION 2 – PARTNERSHIP PACKAGE

  • On-air and online brand promotion, and competition to win tickets to Slimefest
  • Delivering £70,000 media
  • Prize provided: 4 x tickets and VIP Pleasure Beach access
  • Opportunity to activate at the event
  • Ticket allocation: 5 x pairs per Sponsor
Contact Details

Drachan Forster | Viacom Content Controller

Drachan.Forster@sky.uk  | 0207 032 6637

Elizabeth Anyaegbuna | Viacom Content Controller

Elizabeth.Anyaegbuna@sky.uk | 0207 032 8752

Channel logo: Nickelodeon
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