Bespoke Weather Reports (UV and European Sun)

Bespoke Weather Packages

The Opportunity

In aid of the British obsession with the weather -apparently more than 9 in 10 Brits have talked about the weather in the last 6 hours – Sky Media and Channel 5 would like to offer a brand the opportunity to sponsor it’s bespoke weather packages.

The European Summer Report

This segment brings viewers the weather from popular European holiday spots. This is an attractive property for a brand looking to target a large and diverse audience and associate themselves with a reputable programme during the summer months.

The UV Report

The arrival of summertime is an exciting prospect for many Brits, the daily UV report provides its viewers the opportunity to plan ahead and soak up the sun sensibly. Sponsorship will allow a brand to hone in on a broad audience via the nation’s favourite talking point.

These packages are perfect for sponsors requiring higher level reach, frequency & longevity across the summer months.

Please note: C5 can only run either The European Sun Report or the UV Report and not both simultaneously.

Key Benefits
  • Reach: Sponsor branding is estimated to reach over 19.8m adults.
  • Presence: Continuous daily presence across C5, with the average housewife seeing the sponsorship creative 10 times.
  • Association: Linking a brand with the weather report can help build trust and show over 19.8m adults how your brand is relevant during the summer months.
Scheduling & Accreditation
  • June– August 2017 (weather dependent)
  • Average of 17 bulletins per week and 3 per day:
  • Monday – Friday @ 12:10, 17:00 and 18:30
  • Saturday & Sunday, once per day depending on editorial
  • 1 x 5’ opening and 1 x 5’ closing credit per report

 

CONTACT DETAILS

Elizabeth Anyaegbuna | Partnership Controller

Elizabeth.Anyaegbuna@sky.uk  | 07790 587 484

 

Jack Campbell | Partnership Specialist

Jack.Campbell@sky.uk  | 0207 032 2335

Channel 5
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