OFFER DEADLINE: 14TH APRIL 2017
The guilty pleasure that everyone knows is back in Summer 2017 for new series of both Big Brother and Celebrity Big Brother. It is the live TV phenomenon that continues to have great ratings success and maintains a loyal following.
Elizabeth Anyaegbuna | Viacom Content Controller
Elizabeth.Anyaegbuna@sky.uk | 0779 058 7484
Jack Campbell | Partnership Specialist
Jack.Campbell@sky.uk | 0207 032 2335
Creation of an on-air and online, social driven free to enter Brand competition. Could offer the prize of tickets to Live finals, one for each burst of CBB. Each burst consists of 30”- 40” on air spot played in spot airtime (not in show) across C5, 5STAR, MTV and Comedy Central.
The sponsoring brand could license the Celebrity Big Brother name to create a promotion that sits in and around the CBB series.
All to be discussed with Channel 5 & Endemol.
Examples for usage could include:
NB: There must be a strong editorial justification for all social mentions and social mentions cannot be directly.
Product placement in Big Brother offers exceptional value. Seen by huge numbers almost every day of the week, products (non HFSS) can be placed and used in the house. This gives them credibility, being seen on the big screen and used by larger than life housemates.
Research from SPA shows that product placement on Big Brother encourages viewers to try the product being used. Many viewers actively look out for product placement and were able to name a host of brands featured on the recent series.
Opportunities could include:
1.Incidental and Time of Day shots (TODS) which would include a pack shot.
2.Task involvement possible if editorially relevant
Tasks are challenges that create a one off event in the house. Managed by editorial and compliance to make a good editorial fit.
Please note: All scheduling is subject to change and all ideas, talent, product placement, licence etc. are subject to editorial and compliance sign off.
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