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Black Friday & Cyber Monday

Use the Power of AdSmart to reach audiences that spend big around Black Friday and Cyber Monday

The Opportunity

Using AdSmart’s unique TV targeting capability Sky Media are offering advertisers the ability to reach households based on purchasing insight from our partners at Mastercard, delivering efficient targeting to a market known to be disproportionally active during the discounted weekend. This targeting can be further deployed by category (such as fashion / technology), specified by online or in-store and have audiences overlaid.

Power of data in brand safe environment

  • The Black Friday / Cyber Monday opportunity from Adsmart delivers precision targeting using data from Mastercard and TwentyCI
  • Our data partners can pin point households who spend disproportionally high amounts over that weekend (Mastercard), and also those who have recently moved house (TwentyCI) – ideal for furniture retailers planning a promotion during this period
  • These data informed buys serve into Sky and Virgin’s premium and brand safe platforms, to an engaged audience, proven by the fact that Adsmart ad breaks have 48% less channel switching than non-Adsmart breaks
Packages
  • The Black Friday / Cyber Monday packages cover the following areas:

Fashion

Technology

Furniture / Home furnishings

General Black Friday / Cyber Monday Spenders

  • There are numerous opportunites beyond this that you can explore via the Planning section of Sky Analytics, or by getting in touch with the sales team
  • Watch this space as there will be a Christmas opportunity coming soon…
Contact Details

Ben Wood | Adsmart & VoD Commercial Strategy

ben.wood@sky.uk  | 02070326767

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