BLAZE

Sky Media and A + E Networks UK are pleased to offer the opportunity to build an association with the brand new Freeview channel

Pawn Stars

The Opportunity

Sky Media and A+E Networks UK are pleased to offer the opportunity to build an association with the brand new Freeview channel – BLAZE™ coming to air the 20th September. A channel which launches with programming which is BRAND NEW to Freeview.

Brands can be associated as a Full Channel Launch Partner or as a Primetime sponsor.

About BLAZE

BLAZE™ is an entertainment channel which celebrates people who achieve the extraordinary through determination, courage and a hint of maverick spirit. American by nature, but distinctly British by nurture, it raises the flag for real people who boldly follow their own path. BLAZE ™ is aimed at a wide demographic: 25-54 with a slight male skew

The channel will broadcast on Freeview channel 83, Freeview +1 84 and Sky channel TBC

Example Programming

Pawn Stars – The original and best pawn shop series, Pawn Stars takes viewers inside the doors of the “Gold and Silver Pawn Shop”, the family-run and internationally popular Las Vegas pawnshop. Three generations of men from the Harrison family; Grandfather Richard, son Rick and grandson Corey run the business, clashing every step of the way. (Series 13 – new to Freeview customers)

The First 48 – The hit real-crime investigation series, The First 48, arrives on Freeview in the UK for the first time this September. In medicine, there is the ‘critical hour’, in criminal investigations, it’s the first 48 hours. Homicide detective will tell you that if they don’t have a lead, a suspect or an arrest within 48 hours, their chances of solving the case are cut in half.

American Restoration – Rick Dale, the most popular exert in the reality entertainment show Pawn Stars’, also runs Las Vegas based Rick’s Restorations. This family business finds, restores and sells weird and wonderful objects ranging from Cadillacs to Coke Machines. Follow the items before and after their restoration with Rick providing history nuggets throughout the process, whether it’s a barber chair or a gas pump. (Series 1 – new to Freeview customers)

Scheduling & Accreditation

3 Month Opportunities

Full Channel Launch Partner 0600-2400

  • 1,620 hours of sponsored content over 3 months
  • 4 x 10” idents per hour

Prime Time – 18:00-24:00

  • 540 hours of sponsored content over 3 months
  • 2×15” Openers / Closers & 6 x 5” bumpers per hour
Contact Details

Josephine Talbot | Content Partnership Manager

0207 032 2338 | josephine.talbot@sky.uk

Blaze tm 16
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