Blind Date

Now here’s a fantastic opportunity to associate your brand with a much-loved revamped heritage show!

The Opportunity

Sky Media and Channel 5 are pleased to announce the return of heritage dating show Blind Date, originally hosted by the iconic Cilla Black and revamped for the 21st Century.

The Show

The much-loved dating show will be hosted  by  comedian Paul O’Grady, who has become a national treasure both as himself, and alter ego Lily Savage. He’s hinted that LGBT couples will feature pushing for diversity. The show’s comeback is a major fixture in the media, and the buzz is anticipated to continue.

  • Forecast to deliver 2.5m VOD bumper impressions
  • Forecast to deliver £500k worth of value
How It Works

The show promises to retain the classic format sprinkled with a cheekier edge. Three suitors are introduced and will be asked a series of questions by a singleton who can hear, but not see them. Based on their answer, they will chose who to date. Contestants will play the game twice per episode.

The loved-up pairs will be whisked away on a romantic date to an exotic or challenging location. We find out how they got on in the following episode. There will be flirting, fall-outs and there may even be love.

Scheduling & Accreditation
  • Early Q3
  • 6 x 60 min peak episodes.
  • 15” going in and 10” going out and 6 x 5” per hour in each centre break
Promotional Opportunity
  • Opportunity to align with Blind Date and in C5 marketing
  • Deadline for inclusion May 15th 2017

Contact Details

Elizabeth Anyaegbuna | Viacom Content Controller | 0787 015 8296

Jack Campbell | Viacom Partnership Specialist | 0207 032 2335

Channel 5
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