PLEASE NOTE: Offer deadline is 21st November 2016
Sky Media and Channel 5 are excited to offer the sponsorship of the hit show ‘ Celebrity Big Brother’.
The live TV phenomenon that continues to have great ratings success and maintains a loyal following.
Huge on screen
Huge on social
Big Brother is… The definitive reality show:
Big Brother is… A great environment for partners:
Big Brother provides proven success for partners:
Positive Brand Perceptions for Show Association
*Source: Sky Media Summer Research (available on request)
Celebrity Big Brother Repeats
Hannah Laird | Viacom Content Controller
07720 398 744 | Hannah.Laird@sky.uk
Drachan Forster | Viacom Content Controller
07855 311 714 | Drachan.Forster@sky.uk
(Not included in partnership offering)
Competition & Prize
Creation of an on-air and online, social driven free to enter Brand competition. Could offer the prize of tickets to Live finals, one for each burst of CBB. Each burst consists of 30”- 40” on air spot played in spot airtime (not in show) across C5, 5STAR, MTV and Comedy Central.
Licensing (for the Core Programme Sponsor only)
The sponsoring brand could license the Celebrity Big Brother name to create a promotion that sits in and around the CBB series.
All to be discussed with Channel 5 & Endemol.
Examples for usage could include:
Social Media campaign in line with a Brand Competition
NB: There must be a strong editorial justification for all social mentions and Social mentions cannot be directly promotional.
Product Placement Opportunities
Product placement in Big Brother offers exceptional value. Seen by huge numbers almost every day of the week, products (non hfss) can be placed and used in the house. This gives them credibility, being seen on the big screen and used by larger than life housemates.
Research from SPA shows that product placement on Big Brother encourages viewers to try the product being used. Many viewers actively look out for product placement and were able to name a host of brands featured on the recent series.
Opportunities could include:
Tasks are challenges that create a one off event in the house. Managed by editorial and compliance to make a good editorial fit.
Please note: All scheduling is subject to change and all ideas, talent, product placement, licence etc are subject to editorial and compliance sign off.
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