Challenge – Channel Partnership

The Home of Game Shows

The Channel

A brand has the opportunity to partner up with the ultimate home of game shows, including…

Most Loves Game Shows – The nostalgic  classics that everyone loves. Bullseye. Who Wants to be a Millionaire & Crystal Maze.

Modern Game Shows – Innovative and exciting shows that are encouraging and captivate the audience. The Chase & Pointless.

Physical Game Shows – Shows that are daring , bold and packed full of energy. Gladiators, Ninja Warrior and Total Wipeout.

 

Audience Insight

Challenge offers a brand the opportunity to…

Obtain high reach: The channel reach is over 18 million Ads across 6 months.

Reach a highly engaged audience: A brand has the opportunity to reach an audience who are committed and passionate about the channel and it’s content.

Reach an older skewed mass market audience: Challenge reaches 90% of the C12DE audience and 63% of Ads 55+ (+16% on total commercial TV). Source: BARB/Tech Edge – Jan-Oct 2016

Accreditation

Sponsor accreditation across shows will be as follows:

10” opener/ closer & 5x 5” break bumpers for hour shows

10” opener, 5” closer & 2 x 5” bumpers for half hour shows

The sponsor will also receive visual  accreditation on all sponsorable trailers over 20” in duration (full channel only).

Pull VOD Delivery

Full channel sponsors have the opportunity to extend their sponsorship onto the On Demand platform.

Sponsorship of all Challenge content available on pull VOD, which equates to 2.4 million impressions across six months.

Contact Details

Aleisha Mulholland | Activation Manager

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