Sky Media, NBC Universal & Sony Pictures Television are excited to be offering the opportunity to sponsor a cross-platform Christmas Movies package that offers plenty of family-friendly holiday moments!
The package includes content across Christmas 24, Christmas 24+ and True Christmas that reaches over 10.3 million individuals every Christmas! Featuring many a magical Christmas film, with plenty of cheery elves, presents galore and Santa-esque adventures that keep this audience feeling festive this Christmas period.
Christmas 24 and Christmas 24+ define ‘What I love about Christmas’, a celebration of the time of year when Women 35-54 take time out of their busy schedules to sit down and watch movies with their family. During the Christmas period the reach more than doubles across the channel compared to the summer months. Example films include: Finding Santa, A Husband For Christmas and The Flight Before Christmas.
Christmas 24 also has a huge social presence with over 278,000 likes on Facebook and around 30,000 Twitter followers and are a great way to extend out from the sponsorship. The channels Christmas stunt in 2017, Merry Woofmas, drove massive engagement. The Christmas film for dogs not only had PR coverage from the Mirror Online to Good Morning Britain, but received over 8 million Instagram video views, 18 millions Facebook video views and a staggering 25 million Facebook impressions!
From late September right through the Festive period, True Movies re-brands to the much loved True Christmas. The channel plays Christmas films back to back all day everyday offering families the chance to discover a vast collection of Classic Christmas Movies, such as Santa Baby, The Three Gifts, Moonlight & Mistletoe.
**Please note that each channel varies when it begins it’s Christmas movies period. Christmas 24, Christmas 24+ (Oct-Jan), and True Christmas (Sept-Jan)
Sky AdVance is a new proposition which enables the extension of your sponsorship across multiple digital platforms. Using Sky’s customer data to connect up our media landscape on and off line, sponsors will be able to deliver Linear TV sponsorship and Digital Activity in a truly integrated way.
74% of the Christmas Movies Sponsorship audience will use the internet to do their Christmas shopping. Therefore, adding this digital element to the package, not only will the client be able to create a ‘call to action’ for their campaign outside of the sponsorship, but we can also target audiences at key buying times during the Christmas period, such as Black Friday, Boxing Day sales & January sales. Therefore giving viewers direct routes to the client’s website.
By using the Sky Advance data alongside the Christmas Movies Sponsorship, we can create a two phase approach that would drive traffic to desired client website, by;
No one does Christmas better than this audience. For them its all about making every Christmas the best one yet, full of festive family moments that bring the whole family together.
Not only are there plenty of gifts to buy, Christmas cards to send and the traditional family Christmas dinner to organise this person has it all to sort! This audience is all about having the PERFECT Christmas and will spend their money to make that happen.
Sadie Burnett | Content Partnership Executive
Sadie.Burnett@sky.uk | 02070324449
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