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True Movies Sponsorship 2018

Target the Christmas gift buyers in the household with the True Movies sponsorship that is full of family-friendly moments!

The Opportunity

Sky Media and Sony Pictures Television are excited to be offering the opportunity to sponsor True Movies, which offers plenty of family-friendly holiday moments!

With plenty of cheery elves, presents galore and Santa-esque adventures that keep this audience feeling festive this Christmas period.


About True Christmas

From late September right through the Festive period, True Movies re-brands to the much loved True Christmas. The channel plays Christmas films back to back all day everyday offering families the chance to discover a vast collection of Classic Christmas Movies, such as Santa Baby, The Three Gifts, Moonlight & Mistletoe.

Scheduling & Accreditation
  • Broadcast sponsorship on True Christmas
  • September 2018 – January 2019
  • Approx. 804 movies in total
  • Approx. 8,040 sponsorship credits in total
  • 10” Opener/Closers
  • 5” Break Bumpers (8 breaks per film)



About the Audience

No one does Christmas better than this audience. For them its all about making every Christmas the best one yet, full of festive family moments that bring the whole family together.

Not only are there plenty of gifts to buy, Christmas cards to send and the traditional family Christmas dinner to organise this person has it all to sort! This audience is all about having the PERFECT Christmas and will spend their money to make that happen.

  • 40% of this audience are always looking for ways to improve their home (6% higher than average!) And Christmas time is no exception from Christmas trees/lights/decorations to new sofas/wallpaper/dining tables to impress the whole family when they come round.
  • 51% of this audience are interested in cooking food, which means the ritual of Christmas Dinner is of huge importance to them and their household.
  • Christmas is a VERY big deal to this audience and the are 21% more likely than average to start planning Christmas present buying in July/August and 15% more likely to start planning in September.
  • They are 16% more likely than the average to have between 11 and 15 people to buy gifts for at Christmas and 23% more likely to have 15 or more people to buy gifts for at Christmas.
  • This audience is 14% more likely than average to spend between £500 and £799 on presents at Christmas and 22% more likely to spend £800 or more!
  • 74% of them will use the internet to do their shopping, with 44% of them using mail order catalogues and their associated websites – that is 34% higher than the average!



Contact Details

Sadie Burnett | Content Partnership Executive

Sadie.Burnett@sky.uk  | 02070324449

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