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Christmas on A+E

This festive sponsorship is the perfect opportunity for brands to be seen in the gift-giving period.

The Opportunity

Sky Media and A+E Networks UK are excited to offer a special all day sponsorship on the network’s flagship channels; HISTORY, BLAZE, and Lifetime, over the holiday season! This festive sponsorship is the perfect opportunity for brands to be seen in the gift-giving period, and to align with some of the most stimulating content on the channels. The fun doesn’t have to stop at on-air sponsorship, audiences can be engaged further with a “12 Days of Xmas” competition.

Recent Successes

  • August 2018 saw HISTORY’s highest ratings since Sept 2015.
  • Blaze is the fastest growing male-skewed channel in the last 5 years, with the latest quarter being the highest-rating to date.
  • August 2018 was the best month ever for the A+E portfolio, with ratings up a massive 20% YoY.

 

The Programming

HISTORY

  • Jesus Decoded
  • The Real Jesus of Nazareth
  • Pawn Stars
  • Forged in Fire
  • President’s Book of Secrets

BLAZE

  • Texas Million Dollar Dealers
  • Stan Lee’s Superhumans
  • Ancient Aliens specials
  • Mountain Men

Lifetime

  • The Real Housewives of Beverly Hills
  • Harry and Meghan: Royal Rebels
  • Wrapped up in Christmas
  • Four Christmases and a Wedding
  • A Very Merry Toy Store

 

About the Audience

  • HISTORY: 71% Men, 26% ABC1 Men: interested in cars, new tech, DIY and gaming.
  • BLAZE: 66% Men, 51% Men 40+: interested in computers, drinking beer and cider, gambling, and movies.
  • Lifetime: 73% Women, 37% C1C2 Women: interested in beauty, fashion, online shopping and trying new brands.

Scheduling & Accreditation
  • 2 month on-air sponsorship on HISTORY, BLAZE, and Lifetime
  • November-December
  • Approx. 4,000 hours of sponsored content
  • Approx. 20,200 sponsorship credits across all channels
  • 5 x 10” idents per hour
  • 1 month, 6 week and 2 month opportunities available

Contact details

Greg Potter | Content Partnership Manager

gregory.potter@sky.uk | 0207 032 6786

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