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Co-Sponsorship of PGA Tour & WGC Golf 2018 – Sky Sports

Sky Sports truly is the Home of Golf in the UK and Ireland, with exclusive live coverage of three majors, the Ryder Cup plus the European Tour, PGA Tour and World Golf Championships.

The Opportunity

Sky Sports are proud to present an opportunity to sponsor our award winning, year long coverage of the PGA Tour and World Golf Championships in 2018. This is a fantastic opportunity that allows the right brand to associate with premium sports content, and frequently engage an affluent ABC1 Men audience across our acclaimed broadcast, digital and VOD platforms.

The Content

The PGA Tour, based in Florida and with tournaments throughout the United States, plus Puerto Rico, Canada, Mexico and Malaysia, is considered to be the premier men’s professional golf tour in the world. The game’s best players including four time major winner Rory McIlroy, current world number one Dustin Johnson and three time major winner Jordan Spieth all play their trade on the PGA Tour each year.

The flagship event on the Tour is THE PLAYERS Championship, a tournament considered by many to be the fifth major, mainly in part due to the huge purse on offer for the victor. Other key events on the event calendar include the Memorial, Arnold Palmer Invitational, Wells Fargo Championship and The Honda Classic.

The FedExCup Playoffs is where the season culminates, as the top 125 players on Tour following the ‘regular season’ participate in four play-off tournaments to see who is crowned the PGA Tour champion. With each tournament, the field is whittled down until the Tour Championship, where the final 30 players battle it out to win a $10 million purse. The 2017 FedEx Cup Championship was won by one of the sports rising stars; Justin Thomas, in a year which saw him also amass a further four tour wins and a maiden major title.

With all of this and much more, Sky Sports will be the essential destination for golf fans to catch all the action as it happens in 2018.

Scheduling and Accreditation

PGA Tour – c. 42 Live Events

  • All repeat and highlight programming from the PGA Tour
  • Related PGA Tour magazine programmes such as ‘PGA Tour Classics’ and ‘PGA Tour Official Films’
  • An average of 1 x 15s and 10 x 5s credits per live session

World Golf Championships – 4 Live Events

  • All repeat and highlight programming from the WGC’s
  • An average of 1 x 15s and 12 x 5s credits per live session

*all scheduling and accreditation is estimated and subject to change.

 Sky Sports Desktop and Mobile

SkySports.com is the number one (highest reach and most visited) commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering 6.7 million monthly unique visitors, 177 million pages views and an average dwell time of 24 minutes per visitor.

The sponsor of the PGA Tour and WGC’s will receive the following placements on desktop and mobile:

  • Sponsorship placement on Golf pages (Logo) – 50% SOV
  • Run of Golf mixed format ads (Leaderboard & MPU) – 2,500,000 estimated impressions
  • Run of Sky Sports (Billboard) – 250,000 estimated impressions
  • 5” pre-roll on PC VOD content – 17,500 estimated impressions
  • Mobile banner across the Golf section on the Sky Sports App – 2,000,000 estimated impressions
SkyGo

With over 3.2 million users and 64 million streamed views each month, watching your favourite Sky channels and shows wherever, whenever has never been more popular. Across the sponsorship period, the sponsored PGA Tour and WGC’s programming simulcast across Sky Go will carry sponsor accreditation consistent with the linear broadcast.

The sponsor will receive an opening 15” credit for each programme pushed to Sky Go On Demand.

  • 7,500 estimated impressions
Contact Details

Oliver Bassett | Activation Executive

oliver.bassett@sky.uk

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Contact Details

Joanne Smith | Job title

contactemail@sky.uk  | 02070326611

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