Cricket on 5 is a unique opportunity for the right brand to build an association with England Cricket in a huge summer of cricket with the men’s ICC World Cup and Ashes on English soil.
England’s men open the summer with a IT20 match against Pakistan. The two nations then play a five-match ODI series in preparation for the ICC World Cup in May. Unbeaten in their last four series at home, England will be confident but Pakistan have the world’s best ODI all-rounder in Mohammad Hafeez.
After the ICC World Cup, the attention of the cricketing world will turn to the Ashes. England warms up against Ireland at Lords in the first ever test match between the two nations. Then Australia are in town for a 5 match series with England are looking to regain the precious urn after defeat last winter. England’s Women also face top-ranked Australia in all three formats of across July.
Michael Vaughan and familiar cricketing faces; Mark Nicholas, Geoffrey Boycott and Alison Mitchell will give their professional analysis on every days’ play of England Cricket throughout the summer, bringing Channel 5 viewers an expert outlook to the game.
Usual 7 pm start time is perfect to reach the desired affluent cricket loving audience after work.
Delivers mass reach as free-to-air channel showing sports highlights, with a predicted reach of 13m.
The return of The Ashes series will make this programme more popular than before.
60-minute highlights programmes of each days’ play, with 8 x 10” credits per programme.
England Men vs Pakistan:
England Women vs Australia:
England Men vs Ireland
England Men vs Australia
My5 Channel 5’s catch up service will host the Cricket on 5 Highlights Show. It will carry sponsor accreditation that replicates the linear broadcast. The sponsorship is forecast to deliver 740k video views.
Drachan Forster | Viacom Content Controller
Drachan.Forster@sky.uk | 02070326637
Hannah Laird | Viacom Content Controller
Hannah.Laird@sky.uk | 0207 032 6441
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