Crime & Investigation Primetime – Featuring all new Robbie Coltrane’s Critical Evidence

Sky Media and A+E Networks UK are offering a brand the opportunity to Sponsor Primetime on CI with the new upcoming show Robbie Coltrane’s Critical Evidence.


About Crime & Investigation

CI is a factual channel that offers viewers insight into real life crime stories. We uncover the truth behind the crime by taking a 360 perspective view and open the door to real crimes, police archives and courtrooms.

Primetime Example Programming

  • The Jail: 60 Days In
  • After The First 48
  • Killers: Behind The Myth
  • Homicide Hunter
  • Behind Bars: Rookie Years
  • Britains Darkest Tabboos
Robbie Coltrane’s Critical Evidence

When there’s a murder with no suspect, no leads and perhaps not even a body, that’s when investigators face their toughest test.   Evidence must be gathered. Evidence must be analysed. But evidence is worthless if it can’t be pinned to a suspect… Most murder victims knew the person that killed them. That’s why homicide, in many cases, is a straightforward crime to solve. Yet 20% of UK homicides are classified as “circumstances unknown”.

In this series, Robbie Coltrane reveals eight of the hardest, most complex and baffling murder cases ever to be investigated by British police.  The focus of each programme is the trail of evidence: how it was discovered, what it meant and how it became critical to crack the case. With interviews from the lead investigators and forensic specialists, many speaking for the first time, Robbie reveals the astonishing twists and turns of often stranger-than-fiction cases. It is a record of the detectives’ art: using skill and determination to solve seemingly unsolvable cases – because the only difference between success and failure is critical evidence.

Scheduling & Accreditation
  • 3 Month Primetime Sponsorship
  • 1800 – 2400
  • Monday – Sunday
  • Approx. 540 hours of Content
  • Approx. 4300 sponsorship credits

Robbie Coltrane Critical Evidence

  • TX: Sunday October 9th @ 22:00
  • 8 x 60 eps
  • Repeats: Mondays at 21:00 and Saturday at 20:00
Online Opportunity

As part of any sponsorship campaign on the channel, Crime & Investigation  can offer online display media as added value. This primarily will be an MPU on the channel’s homepage, however we can further extend the association with a competition page and social media shout-outs.


  • Facebook: 68,700 likes
  • Twitter: 19,900 followers
Marketing & PR
  • Above the Line Marketing spend – sponsor inclusion where possible
  • Promotional PR Event in London (tbc)
Contact Details

Greg Potter| Content Partnership Executive

02070326786 |

Channel logo: Crime and Investigation
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