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Criminally Good Value

A cross channel opportunity for brands looking to connect to a binge-watching audience.

The Opportunity

Sky Media is thrilled to offer the ‘Criminally Good Value’ package, a sponsorship opportunity spanning across Crime & Investigation, Sony Crime Channel and YourTV.   With a varied selection on packages on offer, ‘Criminally Good Value’ offers brands and advertisers the opportunity to associate with some of the best crime content on TV, whilst connecting with a female skewed, binge-watching audience.

About Channels

Crime & Investigation delves in to real crime stories. Offering viewers a front seat view of courtrooms, crime scenes and evidence rooms; Crime & Investigation presents a 360 look at the varied stories through interviews, dramatisations and real footage.


Sony Crime Channel is home to a wide selection of crime-related programming, both fiction and non-fiction. This thrilling channel immerses viewers in the stories of criminals and victims of all kinds, as well as their loved ones, and the professionals who encounter their cases.


YourTV is a free-to-air entertainment channel, serving stories of crime and scandal from real life, as well as fiction. With a diverse selection of drama and documentaries; YourTV has enough compelling content to capture anyone’s curiosity.


 Example programming

  • Bones
  • Crimes that Shook Britain
  • CSI: Crime Scene Investigation
  • Britain’s Darkest Taboos
  • Law & Order
  • Unusual Suspects

Scheduling & Accreditation
  • 3 month all day sponsorship
  • Monday-Sunday
  • Approx. 1,890 hours of sponsorship
  • Approx. 45,360 sponsorship credits

Daytime and Primetime opportunities available.

Contact details

Gregory Potter | Content Partnership Manager

gregory.potter@sky.uk | 0207 032 6786

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