Where there is a strong argument for contextual placement of advertising and the emotional response it triggers, changes in consumer viewing and the economic downturn in recent years have seen advertisers committing to more audience-targeted campaigns. These types of campaigns have increased 50% year over year1 as advertisers are turning to audience-targeted viewing to reach the right viewers at scale.
Source: Comcast Advertising Report 2022
Why these channels?
Targeted advertising doesn’t need to be expensive. This package combines channels that reach an audience that have a higher propensity to cruise so that you’re reaching the right people and reducing waste. Not only that but it is more cost effective than a traditional TV spot buy or programmatic buying at a £1.49 CPT.
This cruise package reaches almost a 1/3 of Adults who are planning to take a cruise withing the next 12 months, that is 851,000 potential cruisers!
Source: BARB Q1 APC
The cruise package also reaches 40% of Sky HH who have a propensity to frequently cruise
Friends on Comedy Central & Channel 5
