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Daytime Queens on Lifetime

Filling the screen with sassy characters and honest real-life stories – showing the world our Lifetime Queens!

The Opportunity

Sky Media and Lifetime are excited to offer the opportunity to sponsors the ‘Daytime Queens’ package. Lifetime is a dedicated female channel, and Daytime Queens package celebrates and empowers everyday women. Filling the screen with sassy characters and honest real-life stories – showing the world our Lifetime Queens!

Sponsor daytime (08:00-18:00) to reach a broad female audience at excellent value. This strand, featuring ratings-drivers such as Dance Moms and Judge Judy, is sure to captivate and entertain, putting your brand at the center of some of our most popular content, with a commercially-minded audience.

Lifetime Audience

70% of audience are women
They often look online for products seen on TV (i274) – more often than audiences of E! and TLC.
Are interested in home improvement (i124)
Are pet owners of cats (i123) and dogs (i184)
Are in charge of the household’s grocery shopping (i163)
And spend up to £500 per year on gambling and lottery (i.156)

Example Programming

Don’t Tell the Bride
The Real Housewives series
Dance Moms
Judge Judy
Masters of Flip
Little Women: LA

Scheduling & Accreditation

3 month daytime sponsorship
Approx. 900 hours of sponsored content
Approx. 7,300 sponsorship credits (2 x 15” billboards & 6 x 5” break bumpers per hour show)
Digital and social media activity

Recent Successes

Lifetime daytime reaches over 1.1 million Women per quarter
Across the latest quarter, Women watched lifetime daytime for over an hour per day, making it sticker than all it’s competitors, including E! and TLC.
The Lifetime daytime audience is younger and more upmarket than competitors, Sky Living, W and Real Lives.

Contact Details

Greg Potter | Content Partnership Manager

gergory.potter@sky.uk | 0207 032 6786