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Daytime Queens on Lifetime

Filling the screen with sassy characters and honest real-life stories – showing the world our Lifetime Queens!

The Opportunity

Sky Media and Lifetime are excited to offer the opportunity to sponsors the ‘Daytime Queens’ package. Lifetime is a dedicated female channel,  and Daytime Queens package celebrates and empowers everyday women. Filling the screen with sassy characters and honest real-life stories – showing the world our Lifetime Queens!

Sponsor daytime (08:00-18:00) to reach a broad female audience at excellent value. This strand, featuring ratings-drivers such as Dance Moms and Judge Judy, is sure to captivate and entertain, putting your brand at the center of some of our most popular content, with a commercially-minded audience.

Lifetime Audience
  • 70% of audience are women
  • They often look online for products seen on TV (i274) – more often than audiences of E! and TLC.
  • Are interested in home improvement (i124)
  • Are pet owners of cats (i123) and dogs (i184)
  • Are in charge of the household’s grocery shopping (i163)
  • And spend up to £500 per year on gambling and lottery (i.156)
 Example Programming
  • Don’t Tell the Bride
  • The Real Housewives series
  • Dance Moms
  • Judge Judy
  • Masters of Flip
  • Little Women: LA
 Scheduling & Accreditation
  • 3 month daytime sponsorship
  • Approx. 900 hours of sponsored content
  • Approx. 7,300 sponsorship credits (2 x 15” billboards & 6 x 5” break bumpers per hour show)
  • Digital and social media activity
 Recent Successes
  • Lifetime daytime reaches over 1.1 million Women per quarter
  • Across the latest quarter, Women watched lifetime daytime for over an hour per day, making it sticker than all it’s competitors, including E! and TLC.
  • The Lifetime daytime audience is younger and more upmarket than competitors, Sky Living, W and Real Lives.
Contact Details
Greg Potter | Content Partnership Manager

gergory.potter@sky.uk | 0207 032 6786

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